TYR Sport · 4 hours ago
Creative Director
Farmingdale, NY
Full-time
Onsite
Director/Executive
$185K/yr - $200K/yr
8+ years expTYR Sport is seeking a Creative Director to lead and execute the brand’s creative vision across various channels. The role involves hands-on creative leadership, ensuring high-quality output while aligning brand strategy with commercial objectives.
LeisureLifestyleSports
Responsibilities
Own and evolve TYR’s creative vision across campaigns, product storytelling, social, eCommerce, retail, and brand moments
Translate brand and business strategy into clear creative systems that support both brand equity and commercial growth
Ensure creative supports key commercial objectives including product launches, category expansion, and channel performance
Protect and advance TYR’s visual and narrative standards across footwear, apparel, swim, and training categories
Ensure all creative ladders back to TYR’s core principles: performance, discipline, and earned credibility
This is a player-coach role. You will personally contribute to the work and set the creative bar through example
Photography (product, athlete, editorial, location)
Videography (short-form, long-form, documentary-style)
Writing (campaign copy, scripts, VO, narrative framing, brand manifestos)
Directing (athletes, creators, editors, photographers)
Editing (video and/or photo — not necessarily full-time, but capable when needed)
Step in to execute when timelines are tight or resources are constrained
Be deeply involved in hero campaigns, launches, and defining brand moments
Lead creative development for major footwear, apparel, and swim launches with a clear understanding of how storytelling drives demand and conversion
Partner closely with Product, Athlete, and E-Commerce teams to build narratives that move seamlessly from brand inspiration to purchase
Ensure product storytelling is technical, credible, and athlete-driven — never hype-led
Design campaign systems that scale across hero content, social, PDPs, performance media, and retail environments
Balance long-term brand building with short-term commercial impact and sell-through
Leverage AI-enabled tools to improve creative velocity, iteration, testing, and personalization without compromising brand integrity
Partner with Marketing, E-Commerce, and Analytics teams to align creative with performance data, CRO insights, and consumer behavior
Help define how emerging technologies (AI-assisted ideation, asset versioning, testing frameworks, content automation) fit into TYR’s creative workflow
Ensure creative teams are equipped with modern tools and processes that support speed, scale, and consistency
Stay current on evolving platforms, formats, and digital commerce trends relevant to performance athletes
Lead, mentor, and develop the creative team with clear expectations and accountability
Raise quality, speed, and strategic clarity of output
Identify gaps in skills, tools, or workflows that limit creative and commercial effectiveness — and solve for them
Help design the creative org structure, production model, and operating cadence as the business grows
Foster a culture that values craft, discipline, experimentation, and measurable impact
Work in close partnership with Product, Athlete Partnerships, E-Commerce, Sales, and Marketing
Collaborate with the CEO and Head of Marketing on vision-level creative and brand decisions
Own day-to-day creative execution while contributing to broader strategic and commercial conversations
Manage and collaborate with external agencies, production partners, and freelancers selectively and effectively
Qualification
Required
8–12+ years in creative leadership roles within performance sport, athletic apparel, or footwear
Experience operating inside a brand with close proximity to eCommerce and retail channels
Strong understanding of how creative influences demand generation, conversion, and brand equity
Demonstrated ability to think strategically across brand, product, and commerce
Proven ability to ship high-quality work under real-world constraints
Deep understanding of athlete culture and performance categories
High-level creative taste grounded in performance and authenticity
Hands-on experience across photography, video, writing, and directing
Strategic thinker who understands creative's role in driving commercial outcomes
Comfort integrating data, AI tools, and technology into creative workflows
Strong communicator able to align creative, commercial, and technical stakeholders
Proficiency in Adobe Creative Suite (Photoshop, Premiere, After Effects, InDesign)
Preferred
Experience building content systems for eCommerce (PDPs, CRO, performance assets)
Experience with AI-assisted creative or automated content workflows
Documentary or long-form athlete storytelling experience
Footwear or product-heavy campaign leadership
Experience building or restructuring creative teams
Experience working with elite athletes or performance institutions
Company
TYR Sport
TYR Sport is a sporting goods company that offers swimwear, swim caps, swimming goggles, and triathlon gear.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Matt DiLorenzo
CEO
Kelly Mulvey
Chief Financial Officer
Recent News
Morningstar.com
2025-09-12
2025-08-06
2025-08-05
Company data provided by crunchbase