nimble · 14 hours ago
E-commerce & Performance Marketing Manager
Nimble is a rapidly growing consumer electronics company seeking an E-commerce & Performance Marketing Manager to optimize their Shopify ecosystem and drive growth through paid media and analytics. The role involves managing site performance, executing paid campaigns, and analyzing data to improve conversion rates and revenue.
ConsumerConsumer ElectronicsManufacturing
Responsibilities
Own day-to-day management and optimization of our Shopify storefront
Build and iterate landing pages, product pages, and collection templates
Manage themes, apps, integrations, and customizations (Liquid/CSS familiarity strongly preferred)
Improve conversion rate, AOV, and site speed
Partner with creative, CX, and ops teams to support launches and promotions
Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, and other performance channels
Manage budgets, bids, audiences, and creative testing
Own CAC, ROAS, and revenue efficiency
Collaborate on lifecycle programs (email/SMS) to improve LTV
Own reporting across Shopify, GA4, paid platforms, and attribution tools
Translate data into insights and clear recommendations
Build dashboards and performance summaries for leadership
Identify funnel drop-offs and conversion opportunities
Run CRO experiments across PDPs, cart, checkout, and landing pages
Test messaging, layouts, offers, bundles, and pricing strategies
Continuously refine based on performance data
Qualification
Required
4–7 years experience in e-commerce or DTC marketing
Deep, hands-on experience with Shopify (not just content updates)
Strong command of paid media platforms (Meta + Google required)
Analytical mindset with strong comfort in GA4, Shopify analytics, and dashboards
Experience optimizing for conversion rate and ROA
Preferred
Familiarity with Shopify Liquid, CSS, or light front-end work
Experience with Amazon, retail partners, or omni-channel brands
Experience working with sustainable or premium consumer brands
Benefits
401(k)
Paid time off
Health Insurance
Dental Insurance
Vision Insurance
Flexible schedule
Parental leave
Employee discount
Company
nimble
Nimble is a consumer tech brand committed to creating high-quality, eco-friendly tech products.