DOOR · 19 hours ago
Lifecycle Marketing Manager: Growth and Retention
Olivette, MO
Full-time
Hybrid
Mid, Senior Level
3+ years expDOOR is unlocking the next era of Building Intelligence, combining premium hardware and intuitive software to enhance living experiences. The Lifecycle Marketing Manager: Growth and Retention will drive revenue by implementing lifecycle campaigns that turn first-time customers into loyal buyers through strategic messaging and automation.
AppsArtificial Intelligence (AI)Smart HomeSoftware
Responsibilities
Drive lifecycle marketing programs that maximize revenue and retention across the customer journey from onboarding through loyalty
Build and optimize automated email campaigns in Customer.io using behavioral triggers and user data to deliver personalized, high-converting communications
Lead the development of upsells, cross-sells, re-engagement flows, repeat booking nudges, churn prevention, and loyalty rewards
Create and implement customer segmentation strategies that unlock the highest value cohorts and tailor offers, timing, and content accordingly
Partner with creative and content teams to produce copy and assets that are both on-brand and performance-optimized
Run A/B and multivariate tests to improve open rates, click-through rates, and conversions across lifecycle campaigns
Track and report on lifecycle KPIs including retention, repeat purchase rate, LTV, churn, cohort performance, and campaign-driven revenue
Collaborate with Product, Engineering, and CX to ensure accurate event tracking, trigger setup, and data flows
Identify friction in the user journey and drive lifecycle initiatives to reduce churn and unlock under-monetized segments
Qualification
Required
3 to 5+ years of lifecycle, CRM, or retention marketing experience in a D2C environment with measurable revenue impact
Hands-on experience with Customer.io or a comparable platform (Braze, Iterable, Klaviyo) including journey automation and segmentation
Proven ability to generate revenue and improve retention through targeted email marketing strategies
Deep understanding of lifecycle metrics and performance optimization techniques including A/B testing, conversion rate analysis, and segmentation
Strong copywriting instincts and an eye for messaging that converts across different customer segments
Proficiency in marketing analytics tools including Google Analytics and Excel or Sheets
Deep expertise using AI tools to maximize efficiency, enhance personalization, and scale lifecycle execution with speed and accuracy
Ability to operate independently, prioritize effectively, and execute quickly in a fast-moving environment
Strong cross-functional communicator who can align marketing with product, operations, and support
Occasional Travel to DOOR locations & talent fairs/conferences
This role is hybrid for candidates based in St. Louis, Missouri OR fully remote for candidates in all other states
Preferred
Experience with home services, marketplaces, or subscription-based business models
Familiarity with SMS, push, or in-app messaging as part of a broader lifecycle strategy
Background in B2B or B2B2C lifecycle marketing or partner-driven journeys
Experience with attribution modeling and marketing event tracking
Benefits
Parental Leave DOOR provides company-supported parental leave for both primary and non-primary caregivers, along with tiered return-to-work options to support a smooth transition back to the workplace.
Flexible Time Off We offer a flexible time off policy to ensure employees have the opportunity to rest, recharge, and maintain well-being—so they can bring their best selves to work.
Flexible Working Days We support flexible work schedules, empowering employees to structure their workday in a way that best fits their personal and professional lives.
Comprehensive Health Coverage We offer medical, dental, and vision plans with multiple coverage tiers, including the option to enroll domestic partners. Healthcare and flexible spending accounts (FSAs) are available, with employer contributions to help offset costs.
Life & AD&D Insurance DOOR provides employer-paid basic life and accidental death & dismemberment (AD&D) insurance, with the option to purchase additional supplemental coverage.
Disability Benefits We sponsor both short-term and long-term disability coverage, offering financial protection in the event of an illness or injury that prevents you from working.
Retirement Planning Employees are eligible to enroll in a 401(k) Retirement Plan through Vanguard, with flexible contribution options to support long-term financial goals.
DOOR Equipment Setup! Employees get a full setup of hardware from our home line of products as well as FREE monitoring!
Company
DOOR
DOOR (formerly Latch) is a Building Intelligence company redefining how buildings operate.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$342.12MKey Investors
AvenirBrookfield Asset ManagementRRE Ventures
2021-06-07Post Ipo Equity· $190M
2021-06-07IPO
2019-08-01Series B· $56M
Leadership Team
Allen Smith
Member Board Of Directors
Recent News
StopPress New Zealand
2025-09-29
Company data provided by crunchbase