SHI International Corp. · 10 hours ago
Associate Director - Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
$170K/yr - $180K/yr
8+ years expSHI International Corp. is a leading technology solutions provider and the largest MWBE in the U.S., seeking an Associate Director of Marketing to lead go-to-market strategy and demand generation for their ServiceNow practice. This role involves owning the marketing engine, building integrated campaigns, and partnering with sales and alliances to drive pipeline growth and strengthen SHI's brand as a trusted ServiceNow Elite Partner.
HardwareInformation TechnologySoftware
Responsibilities
Build and own the marketing components of a comprehensive GTM strategy centered on SHI’s end‑to‑end ServiceNow solutions including advisory, deployment, maintenance, optimization, managed services, and licensing expertise
Lead demand and lead generation strategies that drive pipeline creation and revenue attainment
Translate business growth objectives into annual and quarterly marketing plans, including campaigns, thought leadership, and partner funded programs
Partner with Alliances to maximize MDF, co-marketing programs, and joint value propositions with ServiceNow and other software and cloud providers
Oversee multichannel campaign execution (digital, events, field marketing, content syndication, webinars, paid media, email nurture, social)
Build differentiated value propositions that clearly articulate SHI’s unique approach to ServiceNow as well as other software or cloud providers
Develop storytelling frameworks, customer outcomes narratives, competitive positioning, and solution messaging
Ensure consistent messaging across campaigns, sales enablement, digital platforms, and executive communications
Lead continuous market analysis across ServiceNow and adjacent publisher and cloud ecosystems—customer needs, buying behaviors, competitors, market trends
Deliver actionable insights that inform portfolio strategy, campaign focus areas, and regional field execution
Own win/loss analysis and publish quarterly insights into sales, solutions, and executive leadership
Build, alongside the Sales Enablement team, and own the development of sales enablement assets including playbooks, demo narratives, case studies, objection handling guides, and battlecards
Partner with Practice leadership, Product teams, and Alliances to ensure SHI’s ServiceNow offerings are fully market‑ready, including validated value propositions, proven customer outcomes, defined target personas, and clear buying triggers
Ensure each solution has a portfolio lifecycle plan, including post‑launch adoption goals, customer expansion motions, and ongoing marketing programs that reinforce relevance and differentiation
Lead co‑marketing strategy with ServiceNow and support additional strategic software publishers (e.g. Adobe) and cloud providers (e.g. AWS)
Drive joint field activities, partner‑funded campaigns, and integrated GTM motions that increase shared pipeline and influence
Establish SHI as a thought leader in ServiceNow transformation by developing whitepapers, reports, customer stories, and executive‑level insights
Partner with SHI’s Spend Optimization Services team to elevate SHI’s credibility across ITAM, FinOps, automation, and digital transformation domains
Define and track KPIs across demand generation, pipeline contribution, conversion rates, campaign performance, and sales enablement effectiveness
Provide monthly and quarterly reporting to executive leadership, with insights, optimizations, and investment recommendations
Qualification
Required
Completed Bachelor's Degree in Marketing, Business Administration, or a related field, or relevant work experience required
8-10+ years of solutions, partner marketing or demand generation experience, preferably at high-growth B2B SaaS, hardware or IT services companies
3+ years of experience in a management position required
Proven success driving pipeline for enterprise IT services, especially ServiceNow, SaaS, or adjacent software ecosystems
Strong understanding of enterprise IT audiences (IT leadership, ITAM, FinOps, operations, procurement, security)
Demonstrated ability to build GTM strategies that deliver measurable pipeline growth
Metrics‑driven focus with deep familiarity with marketing automation, CRM, and analytics tools
Experience partnering with sales, alliances, product, and practice leaders in a matrixed environment
Ability to travel to SHI, Partner, and Customer Events
Ability to travel 25%
Experience in utilizing current marketing channels and techniques to effectively reach and engage target audiences
The skill to assess market trends, consumer behavior, and competitive dynamics to inform strategic marketing decisions
The capability to design and implement marketing strategies that align with the overall business strategy, driving organizational success through effective branding and market positioning
Ability to build and maintain relationships with key stakeholders, including clients, partners, and board members, which is essential for fostering collaboration and ensuring organizational alignment
Experience in developing and executing strategies to generate interest and support the sales process
Understanding of IT industry trends and dynamics, ensuring continuous learning and staying ahead of market shifts
Preferred
Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment
A natural collaborator with a willingness to drive hands-on tactical execution
Excellent written and verbal communication skills
A winning attitude that inspires optimism, fun, and the desire to always be learning!
Benefits
Medical
Vision
Dental
401K
Flexible spending
Company
SHI International Corp.
Think of SHI as your personal technology concierge.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Thai Lee
President and CEO
Dave Gruver
Field Chief Technology Officer
Recent News
Government Technology US
2025-11-08
Business Wire
2025-11-08
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