OP · 15 hours ago
Senior Marketing Analyst
New York, NY
Contract
Onsite
Senior Level
$70/hr - $80/hr
7+ years expOP is a technology consulting and solutions company that helps clients harness the power of technology for maximum impact. They are seeking a Senior Marketing Analyst with expertise in Salesforce Data Cloud and SQL skills to enhance their Marketing Analytics team by building audience segments, developing reporting solutions, and ensuring data quality.
EnterpriseInformation ServicesInformation Technology
Responsibilities
Build and maintain audience segments in Salesforce Data Cloud, including signal identification, calculated insights (SQL), and activation to SFMC
Partner with Data Engineers to design and build data pipelines that feed marketing, reporting, and audience systems
Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs
Pull, clean, and analyze large datasets (millions of records) to deliver audience strategy, segmentation, and revenue opportunity sizing
Ensure data quality and troubleshoot data discrepancies across the audience and reporting systems
Translate business requirements into technical audience definitions and partner with campaign managers on complex builds
Participate in OP monthly team meetings and participate in team-building efforts
Contribute to OP technical discussions, peer reviews, etc
Contribute content and collaborate via the OP-Wiki/Knowledge Base
Provide status reports to OP Account Management as requested
Qualification
Required
Minimum 7 years of experience in marketing analytics, data engineering, data science, or a related analytics role
Expert-level SQL skills: complex queries, CTEs, window functions, query optimization, and working with large datasets (millions of records)
Hands-on experience with Salesforce Data Cloud (or similar CDPs), including segment creation, Calculated Insights, and activation workflows
Experience building audience signals and audience segments for marketing campaigns
Proven experience partnering with Data Engineers to build and maintain data pipelines
Strong experience with report automation: scheduled reports, automated data refreshes, and self-service dashboards
Proficiency in data visualization tools such as Tableau, Hive, or similar
Advanced Google Sheets/Excel skills
Basic Python skills for automation and API utilization
Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
Preferred
Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows
Familiarity with CRM data structures and account-level data models
Background in B2B marketing analytics
Benefits
401(k).
Dental Insurance.
Health insurance.
Vision insurance.
Company
OP
OP is one of the fastest-growing technology consulting and solutions companies in the U.S.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Raghav Putrevu
Founder & CEO
Company data provided by crunchbase