Curaleaf · 9 hours ago
Director or Sr Director, Field Execution - Wholesale
Stamford, CT
Full-time
Onsite
Director/Executive
$176K/yr - $196K/yr
10+ years expCuraleaf is a leading global cannabis provider committed to quality and innovation. The Sr. Director of Field Execution – Wholesale will lead direct engagement between Curaleaf brands and third-party dispensary partners, driving brand presence and market relevance through strategic marketing initiatives and team leadership.
Alternative MedicineCannabisHealth CareMedical
Responsibilities
Design and implement national and regional marketing programs aligned with sales and brand objectives
Translate brand strategies into actionable in-market activations across retail and event channels
Maximize regional budgets to ensure efficiency and reach
Lead development of in-store programs, merchandising solutions, and point-of-sale materials
Partner with sales and wholesale teams to ensure consistent brand presence and flawless execution
Oversee local events, pop-ups, trade shows, and large-scale brand activations
Serve as the key liaison between field sales and marketing teams
Collaborate closely with sales, brand, and compliance teams to align on regional and channel goals
Ensure programming supports both brand equity and commercial success
Lead, mentor, and grow a national team of field and trade marketing professionals
Foster a culture of accountability, creativity, and continuous improvement
Recruit and manage agency partners to ensure excellence in execution
Develop and own the annual field activation calendar across regions and brands
Partner with brand and product teams to create impactful go-to-market strategies
Ensure retail readiness and sales enablement for all new product launches
Develop and execute training programs for commercial teams and retail partners
Manage customer and budtender incentive programs to build engagement and brand love
Partner with influencers and local media to amplify brand presence and storytelling
Ensure all activations comply with state and federal regulations
Partner with Legal and Compliance on all claims, messaging, and event approvals
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or related field
10+ years of experience in field marketing, brand activation, or trade marketing, including agency and team leadership
Proven track record of delivering breakthrough brand programs in retail and experiential environments
Strong understanding of sales and marketing alignment
Passion for the cannabis industry and its evolving consumer landscape
Highly organized and effective at managing multiple priorities across markets
Strategic and creative problem-solver with the ability to thrive in a regulated environment
Skilled at leveraging local media and digital platforms to drive engagement and conversion
Preferred
MBA or advanced degree
Experience in cannabis, alcohol, tobacco, pharma, or other regulated industries
Leadership experience within a shopper marketing or experiential agency
Expertise in influencer partnerships and localized media strategy
Benefits
Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(K) Retirement Plan
Life/ Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Company
Curaleaf
Curaleaf operates as a vertically integrated medical and wellness cannabis producer.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.45BKey Investors
Needham BankCapStone Holdings
2025-10-14Post Ipo Debt· $100M
2025-01-31Post Ipo Debt· $67M
2024-11-06Post Ipo Debt· $40M
Leadership Team
Boris Jordan
Chief Executive Officer
Matt Darin
CEO
Recent News
New Cannabis Ventures
2026-01-23
2026-01-22
2026-01-22
Company data provided by crunchbase