Opella · 17 hours ago
Advocacy Data Analytics Lead
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $110K/yr
5+ years expOpella is the self-care challenger with a focus on health and wellness, and they are seeking an Advocacy Data Analytics Lead. This role will be responsible for measuring the performance and ROI of influencer campaigns, providing insights that inform marketing strategies and guide investment decisions.
Health CarePersonal HealthRetail
Responsibilities
Define, track, and report KPI’s across influencer campaigns including:
Reach & impressions
Engagement rates
Conversion metrics (clicks, signups, purchases)
Sentiment analysis
Earned media value (EMV)
Cost per action (CPA)
Create dashboards and performance scorecards using tools like Looker, Tableau, or Power BI
Develop standardized methodologies for measuring influencer impact across consumer and HCP segments
Collaborate with digital and brand analytics teams to align influencer measurement with broader marketing attribution models
Integrate influencer performance data with other digital touchpoints (e.g., email, paid media, landing pages) for a holistic view of consumer engagement
Conduct trend analysis and audience profiling to guide influencer selection and content planning
Perform A/B testing and post-campaign analysis to identify content formats, channels, and messaging that perform best
Partner with the Director and influencer managers to turn insights into actionable strategy enhancements
Ensure accurate tracking of performance metrics in line with privacy standards and platform policies
Maintain a clean, auditable database of influencer content and outcomes
Work with consumer and HCP influencer managers to create custom briefs that include success benchmarks and analytics requirements
Provide regular reports and insights to stakeholders across marketing, legal, and executive teams
Contribute to budget planning and forecasting based on past campaign outcomes and predictive modeling
Qualification
Required
Bachelor's degree
5+ years of experience in data analytics, digital marketing analytics, or performance measurement
Strong command of data visualization tools (Looker, Tableau, Power BI) and analytics platforms (Google Analytics, Sprout, etc.)
Proficiency in Excel and SQL; experience with R or Python is a plus
Ability to translate data into clear stories and actionable recommendations
Strong attention to detail and project management skills
Preferred
Prior experience in social media or influencer analytics is strongly preferred
Familiarity with influencer platforms (e.g., CreatorIQ, GRIN, Traackr), social listening tools, and attribution software
Background in consumer health, wellness, or digital health brands preferred
Understanding of healthcare compliance regulations (HIPAA, FTC, FDA) as they relate to influencer content and reporting preferred
Experience supporting marketing teams with both B2C and HCP-facing initiatives preferred
Benefits
Employees may be eligible to participate in Company employee benefit programs.
Company
Opella
Opella is a consumer healthcare business segment of Sanofi.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-10-20Acquired
Recent News
Company data provided by crunchbase