Daniels Health · 17 hours ago
Paid Media Manager
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $95K/yrDaniels Health is seeking a Paid Media Manager who will be responsible for owning the paid media function across multiple brands and regions. This role requires strategic development, budget management, and performance analysis to drive revenue and ROI.
Health CareHealth DiagnosticsManufacturingMedical
Responsibilities
Own the paid media contribution to pipeline, revenue, ROI, and ROAS
Develop scalable, multi-channel strategies to drive measurable growth across brands and regions
Ensure paid media architecture, reporting, workflows, and systems operate efficiently and reliably
Own weekly, monthly, and quarterly reporting for all paid media programs
Clearly articulate KPIs, including: ROAS vs ROI, Cost per Lead vs Cost per Opportunity, Revenue Influenced vs Revenue Sourced
Present performance insights to non-marketing audiences, including Sales, Brand, and leadership teams
Identify key trends, optimization opportunities, and financial impacts proactively
Manage multiple budgets simultaneously across: Distinct brands, Geographic regions, Mixed campaign objectives (brand awareness vs demand generation)
Reallocate spend based on performance insights, not simple pacing or historical patterns
Ensure budgets are strategically aligned with pipeline and revenue targets
Serve as the primary owner of paid media campaign strategy
Proactively ideate and propose net-new campaign frameworks and tests
Balance mid/upper funnel initiatives with lower-funnel demand-generation strategy
Translate business goals into actionable, platform-specific tactics across channels
Work closely with Sales to maintain a closed-loop feedback system on pipeline quality and conversion trends
Work closely with Web/SEO teams to optimize landing page experience and conversion rates
Work closely with Brand & Content teams to ensure message consistency and audience alignment
Work closely with Marketing leadership and Brand Managers to support broader go to market initiatives
This role is designed for a mid- to senior-level paid media professional who can: Fully own the channel, Operate independently with minimal day-to-day direction, Still be coachable and eager to grow within the organization, Oversee one individual Media Specialist
Establish trustworthy, revenue-tied reporting infrastructure
Deliver clear insights on channel and campaign performance
Launch at least one new testable campaign strategy or framework
Build confidence with Sales that paid media is positively impacting pipeline
Qualification
Required
Proficient in GA4 (event tracking, attribution, advanced conversion reporting)
Proficient in Salesforce (lead → opportunity → revenue reporting and visibility)
Proficient in Google Ads & Microsoft/Bing Search
Proficient in LinkedIn Ads (lead gen + ABM-focused campaigns)
Ability to own the paid media contribution to pipeline, revenue, ROI, and ROAS
Ability to develop scalable, multi-channel strategies to drive measurable growth across brands and regions
Ability to ensure paid media architecture, reporting, workflows, and systems operate efficiently and reliably
Ability to own weekly, monthly, and quarterly reporting for all paid media programs
Ability to clearly articulate KPIs, including: ROAS vs ROI, Cost per Lead vs Cost per Opportunity, Revenue Influenced vs Revenue Sourced
Ability to present performance insights to non-marketing audiences, including Sales, Brand, and leadership teams
Ability to identify key trends, optimization opportunities, and financial impacts proactively
Ability to manage multiple budgets simultaneously across distinct brands, geographic regions, and mixed campaign objectives
Ability to reallocate spend based on performance insights, not simple pacing or historical patterns
Ability to ensure budgets are strategically aligned with pipeline and revenue targets
Ability to serve as the primary owner of paid media campaign strategy
Ability to proactively ideate and propose net-new campaign frameworks and tests
Ability to balance mid/upper funnel initiatives with lower-funnel demand-generation strategy
Ability to translate business goals into actionable, platform-specific tactics across channels
Ability to work closely with Sales to maintain a closed-loop feedback system on pipeline quality and conversion trends
Ability to work closely with Web/SEO teams to optimize landing page experience and conversion rates
Ability to work closely with Brand & Content teams to ensure message consistency and audience alignment
Ability to work closely with Marketing leadership and Brand Managers to support broader go to market initiatives
Ability to understand the full-funnel ecosystem — not just channel-level execution
Ability to fully own the channel
Ability to operate independently with minimal day-to-day direction
Ability to be coachable and eager to grow within the organization
Ability to oversee one individual Media Specialist
Ability to establish trustworthy, revenue-tied reporting infrastructure
Ability to deliver clear insights on channel and campaign performance
Ability to launch at least one new testable campaign strategy or framework
Ability to build confidence with Sales that paid media is positively impacting pipeline
Preferred
Exposure to StackAdapt or additional emerging platforms is a plus but not required upfront
Company
Daniels Health
MAKING HEALTHCARE SAFER The philosophy that guides Daniels - striving to make a safer environment for everyone involved in healthcare.
Founded in 1986
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Dan Daniels
CEO & Founder
Recent News
Precedence Research
2025-07-22
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