MikeWorldWide · 9 hours ago
Senior Account Executive, Corporate Reputation
MikeWorldWide (MWW) has an exciting opportunity for a Senior Account Executive on the Corporate Reputation team. The role involves serving as the primary client contact, managing media relations, and mentoring junior staff while working on key pieces of business within the corporate and B2B space.
Responsibilities
Serve as the primary, day-to-day client contact and lynchpin for your account teams – liaising between clients, vendors, and agency departments to keep teams and deliverables organized
Proactively respond to and facilitate client requests – interacting with senior level colleagues and delegating work to junior team members
Own media relations for your teams – from drafting press materials that will secure coverage for your clients to cultivating relationships with journalists and influencers
Generate new ideas and opportunities to ensure client program success; actively participate in account team strategy sessions and brainstorms
Demonstrate excellent writing skills – press releases, creative pitches, media audits and reporting, strategic recommendations, briefing documents, etc
Regularly monitor the news and flag trending topics in the media as well as competitive market and industry information; keep a strong pulse on reporter moves for rapid response pitching
Maintain a thorough understanding of clients’ businesses and industries; actively follow and understand emerging issues, trends and news impacting your clients’ business, and proactively advise the team and client regarding how best to leverage or address these developments
Manage and mentor teams; facilitate teamwork and learning opportunities by delegating and involving junior staff whenever possible; review materials drafted by junior staffers and supervise media outreach
Provide hands-on social and digital support for clients, as needed, assisting with content development; when possible, utilize the agency’s paid media offerings to enhance earned media programs
Actively support the new business pitch process (research and capabilities presentations and/or contribute media ideas for broader presentations) and attend new business pitches as appropriate
Qualification
Required
3+ years of experience serving in a full-time role either in a public relations agency or the communications department of a company in a relevant industry
Bachelor's degree in communications, public relations, a related field or liberal arts
Excellent process and organizational skills; attention to detail is a must as the role's primary focus is staying ahead of the client and keeping the team focused on meeting deliverables
Experience managing staff across multi-dimensional accounts (both up and down)
Demonstrated proficiency in media writing and media relations (writing releases and bylines, ability to find creative angles, developing targeted media pitches and pitching to traditional and emerging media)
Proven track record of fostering strong relationships with journalists and generating earned media coverage
Demonstrated understanding of digital and social media and how they work together with traditional media relations
Ability to think on your feet and “get smart quickly” – understanding and learning different business sectors swiftly
Excellent time management skills and project management capability (can execute against multiple tasks; keeps account team abreast of timelines, managing up to superiors to ensure deadlines are met)
Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
Superior oral and written communication skills; great eye for consistency and proofreading skills
Comprehensive understanding of Microsoft Office Suite and proficiency with Muck Rack, Cision, Moreover, Factiva, TV Eyes and other monitoring tools
Experience working with or a passion for corporate/B2B clients
Benefits
Unlimited PTO
Pre-PTO
Mental Health Awareness Days
Friday Freeze
Summer Fridays
Commuter Benefits
Professional Trainings and Workshops
Phone and Mental Health/Wellness Stipend
Offices are closed between Christmas Eve and New Year's Day
Company
MikeWorldWide
MWW is one of the world’s leading independent, integrated PR agencies with offices across the US and UK, and a global network of partners.
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase