Plant People · 10 hours ago
Key Account Sales Manager
Plant People is a fast-growing company that specializes in functional mushrooms, adaptogens, and herbs. The Key Account Sales Manager will drive revenue growth and retail velocity across brick-and-mortar stores, manage independent accounts, and collaborate with marketing to enhance in-store presence and consumer engagement.
Consumer GoodsManufacturingOrganic
Responsibilities
Serve as a key sales partner across independent, small-to-medium size sales accounts and support Sales Director on major retailer accounts (Whole Foods Market, Sprouts, Erewhon, Grove Collaborative, Thrive Market, Target, etc.)
Support QBRs, buyer meetings, and strategic planning for priority accounts
Build pitch decks, sell sheets, and category review materials alongside Director of Sales
Monitor retail performance, promotional ROI, and syndicated data to optimize store-level strategy
Identify white space and expansion opportunities within current banners and across new ones
Develop and execute retail marketing initiatives that drive velocity—seasonal campaigns, promotions, co-op advertising, and in-store activations
Own the retail promotional calendar, working cross-functionally to align sales goals with marketing campaigns
Manage POS, displays, signage, and merchandising materials across accounts
Lead retailer launch marketing for new store wins: timeline, materials, budget, activations
Partner with Marketing on brand-level moments, new product launches, and PR/event alignment
Work with Operations to ensure proper inventory planning and logistics for promotions or new doors
Analyze trade spend, negotiate co-op funding, and manage promotional budgets with ROI rigor
Qualification
Required
2+ years in CPG sales, account management, or trade marketing roles—ideally in wellness, supplements, or natural products
Experience supporting growth from natural to mass retail (Whole Foods → Target, etc.)
Understands how to drive velocity, not just get on shelf
Comfortable building decks and calling on accounts
Strong storytelling skills through retail decks and materials
Data-literate: comfortable with Spins, IRI, retailer portals, and post-promo analysis
Scrappy, nimble, and excited to wear both a sales and marketing hat
Preferred
Bonus: Experience working in startup environments or supporting retail field teams
Benefits
401(k) program up to the full IRS employee deferral limit
Wellness Reimbursement Program (Gym, groceries, meditation, etc.)
Additional vacation days and sabbatical opportunities for long-term employees
Competitive vacation/PTO policy
Competitive compensation package
Company-subsidized healthcare plans (medical, dental, and vision)
Quarterly companywide mental health days off
Team-building events, dinners, offsites, and social gatherings
A thoughtful, motivated, fun-loving team that values balance and excellence
Company
Plant People
Plant People is a producer of hemp and herbal supplements along with it company also is a supplier of organic supplements.
Funding
Current Stage
Early StageTotal Funding
$7.93MKey Investors
Manna Tree
2025-11-12Series A· $7.93M
2022-01-01Series Unknown
Recent News
2025-11-14
2025-11-13
Company data provided by crunchbase