TikTok · 9 hours ago
Channel Sales Partner Manager (Automotive) - (Third-party Associate)
United States
Full-time
Remote
Mid, Senior Level
$75/hr - $120/hr
4+ years expTikTok is the leading destination for short-form mobile video, and they are seeking a Sr. Partner Manager to join their Monetization Product Partnerships team. This role involves collaborating with partners in the automotive sector to develop scalable programs and marketing initiatives that enhance the effectiveness of automotive Channel Sales partnerships.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Program Development: Design and manage scalable programs tailored to the automotive ecosystem (e.g., "Preferred Partner" programs for auto partners or OEM-certified service provider tracks)
Sales Enablement: Act as a strategic consultant to our Channel Partner sales teams, equipping them with the specific programs, co-op marketing playbooks, and pitch materials needed to penetrate the automotive market
Ecosystem Alignment: Ensure all channel programs account for the nuances of the automotive digital marketing funnel, from national brand awareness (Tier 1) to regional associations (Tier 2) and local dealer conversions (Tier 3)
Strategic Coordination: Work closely with product leadership to identify gaps in our current offering and build programmatic solutions (e.g., automated lead-gen reporting or centralized billing frameworks) to solve them
Partner Performance: Track the health and adoption of channel programs across the automotive portfolio, using data to iterate on program design and maximize ROI for both the company and the partner
Cross-Functional Bridge: Collaborate with Product and Marketing Science to ensure our automotive ad tech is "program-ready" and can be deployed at scale across hundreds of dealership locations
Qualification
Required
4+ years in Program Management, Channel Sales, or Partner Success, with a clear focus on the Automotive industry
Proven ability to support and enable Sales teams, acting as a 'force multiplier' through the creation of shared resources and programs
Deep understanding of the automotive digital marketing ecosystem, particularly the relationship between OEMs and their third-party digital providers/agencies
Experience building or managing 'Tiered' partner programs or certified provider networks within the automotive space
Exceptional ability to synthesize complex industry requirements into simple, executable programs for internal sales teams and external partners
Preferred
Experience with Automotive Co-op fund management and the technical requirements for program compliance
Background in Automotive Ad Tech (e.g., inventory feed management, API-driven lead generation)
Experience using data visualization tools to report on program-wide health and partner adoption
Benefits
Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase