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University of Cincinnati · 10 hours ago

Marketing Specialist, UC College-Conservatory of Music

Cincinnati, OH

Full-time

Onsite

Entry Level

$52K/yr - $56K/yr

1+ years exp

The University of Cincinnati is a leading urban public research university that is committed to student success and community transformation. They are seeking a Marketing Specialist to support the College-Conservatory of Music's marketing and communications initiatives by developing and managing marketing campaigns and materials to enhance academic offerings and public performances.

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Responsibilities

Plan, manage and track advertising placements and ad campaign performance for both CCM’s academic offerings and its public performances. Monitor and evaluate campaign performances, recommending changes as needed. Following the completion of campaigns, compile and report marketing data related to advertising and marketing activities

Conduct market research and generate leads to optimize performance

Work with leadership in CCM’s Box Office to institute audience feedback surveys. Analyze survey results and provide recommendations for marketing optimizations to improve ticket sales performance

Manage and assess college’s analytics, utilizing and reporting data to provide guidance for marketing and communication initiatives. Develop customer and department profiles based on data analyses

Provide recommendations on campaign-specific ad spend budgets to CCM’s Director of Marketing and Communications

Create and maintain social media content, including organic social media content and boosted/paid social media marketing campaigns. Analyze engagement metrics and develop strategies to optimize content and experience on various social media platforms

Create targeted eblasts and e-newsletters

Assist with other brand storytelling, web content management, and promotional efforts as needed

Follow all appropriate university purchasing procedures when making ad buys. Coordinate any necessary bidding processes regarding advertising and promotional materials

Monitor campaign-specific expenses to ensure all marketing/advertising activities stay within budget parameters. Complete expense reporting for all marketing expenses and ad buys

Recommend cost containment proposals where applicable

Perform related duties based on departmental need. This job description can be changed at any time

Qualification

Adobe Experience ManagerGoogle AdsGoogle AnalyticsSocial Media AdvertisingEmail Marketing PlatformsAdobe Creative SuiteSEO ToolsWeb Content AccessibilityMultitasking SkillsAnalytical SkillsTask PrioritizationVerbal CommunicationWritten CommunicationInterpersonal SkillsProblem-Solving SkillsTime ManagementAttention to DetailTeamworkFast-Paced Environment