BPD · 8 hours ago
Senior Media Buyer
Boca Raton, FL
Full-time
Onsite
Senior Level
5+ years expBPD is a marketing services firm that delivers integrated solutions to leading healthcare brands. They are seeking an experienced Senior Media Buyer to develop media strategies, manage campaigns, and build strong client relationships in their South Florida office.
AdvertisingBrand MarketingMarketingPublic Relations
Responsibilities
Assist in media strategy development and overall direction
Strategic thinking in providing rationales & POVs and making sound recommendations
Deep understanding of local markets and identification of market-specific opportunities
Awareness of evolving consumer media behaviors and platform trends
Analyze and provide research data, media/marketing insights, and strategic campaign analysis
Train media coordinators and provide opportunities for continued growth/advancement
Work collaboratively with internal team members to develop and manage media buys across TV/Cable, Radio, Print, Outdoor, Digital, and Social
High-level understanding of digital and social media ecosystems
Evaluate integration of traditional media with digital and social channels
Collaborate with digital and social teams on targeting, messaging, and measurement framework
Working knowledge of digital and social metrics (e.g., reach, frequency, engagement, CTR, conversion, attribution models) and how they compare to traditional KPIs
Comfort reviewing digital and social plans and translating performance into broader media recommendations
Lead media projects with limited day-to-day supervision
Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
Prepare insertion orders and place advertising with media vendors
Work collaboratively with internal team members
Ability to be client-facing
Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources
Provide strategic guidance and clear communication to clients
Monitor media buys to ensure all brand safety, ad fraud, and view-ability standards are met or exceeded
Qualification
Required
5+ years media-related/agency experience
Strong written and verbal communication skills
Experience buying through Strata
You build great relationships with clients, vendors, and reps
Strong negotiation skills and successful track record in the media buying space
Establish trust and credibility with clients and vendors
Ability to deliver client-facing presentations
Company
BPD
BPD offers marketing services for healthcare brands, focusing on strategy, creativity, and revenue growth.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-10-21Acquired
Leadership Team
Ward Parker
Partner/Chief Creative Officer
Recent News
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2025-10-23
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