Anthony's Goods · 1 day ago
Marketing Leader
Greater Chicago Area
Full-time
Hybrid
Senior Level
$112K/yr - $147K/yr
5+ years expAnthony's Goods is a leading digital-native brand in the natural and organic food space, focused on providing high-quality products for consumer baking and health foods. The Marketing Leader will develop and execute marketing strategies to enhance brand visibility, drive sales growth, and engage customers, while overseeing marketing operations and leading a small team.
Food and BeverageFood ProcessingOrganic Food
Hiring Manager
Jana Ratz
Responsibilities
Develop and implement comprehensive marketing strategies to elevate “Better for You” brand visibility and grow market share
Conduct market research to identify trends in health-conscious food, customer preferences, and competitive opportunities
Lead the creation and execution of marketing campaigns across digital, print, and in-store channels
Oversee social media presence, content creation, and community engagement to build brand loyalty around “Better for You” products
Collaborate with the sales team to align marketing efforts with sales objectives and promotional activities
Manage the marketing budget, ensuring cost-effective use of resources and strong ROI
Forge partnerships with retailers, distributors, and influencers in the health and wellness sector to expand product reach
Monitor and analyse campaign performance, adjusting strategies as needed for optimal results
Supervise and mentor a small marketing team, fostering professional growth and collaboration
Represent the company at industry events, trade shows, and customer meetings as needed
Qualification
Required
Bachelor's degree in marketing, Business Administration, or a related field; MBA preferred
5+ years of marketing experience, with at least 2 years in a leadership role within the food or CPG industry, ideally with health-oriented or 'Better for You' products
Proven track record of developing and executing successful marketing strategies for branded products targeting health-conscious consumers
Strong understanding of digital marketing, social media, and content marketing best practices
Excellent communication, leadership, and project management skills
Creative thinker with analytical skills and attention to detail
Preferred
MBA preferred
Experience working in a small business environment is a plus
Benefits
Work From Home – come to LA office 2-3 times a month.
Comprehensive Medical Plan
PTO
401K Matching Program
Company
Anthony's Goods
Anthony's Goods is a privately held company that specializes in consumer baking and healthy foods.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
unknown2019-09-10Acquired
Recent News
2025-02-06
2025-01-16
Company data provided by crunchbase