Live! Hospitality & Entertainment · 11 hours ago
Paid Digital Media Specialist
Baltimore, MD
Full-time
Onsite
Mid Level
$65K/yr - $70K/yr
4+ years expLive! Hospitality & Entertainment is seeking a Paid Media Specialist to join our Corporate Marketing Team in Baltimore as part of our growing Digital Marketing department. The role focuses on developing and executing impactful advertising campaigns aimed at driving customer acquisition and increasing ticket sales for the company's brands.
Restaurants
Responsibilities
Develop and manage the execution of highly impactful paid advertising campaigns to drive customer acquisition and ticket revenue for Live! Hospitality & Entertainment’s brands. This includes all self-service platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, etc.)
Support the Paid Media team, leadership, and other teams as needed with all aspects of campaign management, including implementation, creative trafficking, campaign optimizations, tracking code development, budget pacing, and reporting
Partner closely with other members of the Digital Marketing team on creative development process, including
Oversee performance and optimization to analyze key metrics to improve tracking, attribution and overall data access to analyze key metrics, including ROI
Collaborate with field marketing teams and senior leadership to define campaign goals, budget allocation, and KPIs
Provide complete performance reporting and analyze campaign trends and data to provide actionable insights and recommendations
Create best practice guides for field marketing teams and reports for leadership on issues such as, performance insights, key metrics and actionable recommendations
Test and learn across new and existing platforms, conducting deep analysis to uncover new opportunities for customer acquisition and drive revenue growth
Qualification
Required
Bachelor's degree in marketing, advertising or media related field
Minimum of 4+ years in digital marketing experience with knowledge of paid media channels (Paid Social, Display, etc.)
Experience with campaign execution and a strong understanding of digital marketing ecosystems including Self-Service Advertising Platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, X). Pay-Per-Click, Display, Video is a plus
Experience building, executing and scaling cross-functional marketing
Results oriented, with the ability to be objective and measure
Experience with writing text ad copy, A/B testing and monitoring
Pixel and event installation in social platforms and landing
Experience managing multi-million dollar paid media
Advanced Microsoft Excel skills, including the ability to work with large data sets & pivot tables to clearly communicate insights
Strong analytical skills with the ability to interpret social media metrics and translate them into strategic
Exceptional project management skills with a proven record of successful campaign execution
Excellent communication and presentation
Preferred
Experience in the entertainment, festival, and/or hospitality industries preferred
Agency experience is a plus
Benefits
Health, dental, and vision insurance
Personal and vacation time
401(k) plan with employer match
Company
Live! Hospitality & Entertainment
Live! Hospitality & Entertainment was created in 1999 and have been a staple in The Cordish Company developments thereafter.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Allison Albright Varlan
Chief Financial Officer
Bradley Bittermann
COO of Live! District, 2nd Avenue and Green Hills
Company data provided by crunchbase