Alliance & Partner Marketing Manager jobs in United States
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Logile, Inc. · 21 hours ago

Alliance & Partner Marketing Manager

Logile, Inc. is a leading provider of retail labor planning and workforce management solutions. They are seeking an Alliance & Partner Marketing Manager to develop and execute their global alliance and partner marketing program, driving awareness and revenue through strategic partnerships.

ComplianceRetailSoftware

Responsibilities

Partner Program Development & Strategy
Define and evolve Logile’s alliance and partner marketing framework, including segmentation, tiering support, and joint GTM motions
Partner closely with Alliance and Sales leadership to align partner marketing priorities with revenue and pipeline goals
Develop joint value propositions and messaging with key global partners
Act as the primary marketing point of contact for alliance and partner stakeholders
Co-Marketing & Demand Generation
Plan and execute co-branded marketing campaigns with partners, including digital campaigns, webinars, events, and ABM initiatives
Drive partner-sourced and partner-influenced pipeline through integrated demand generation programs
Collaborate with Demand Gen and Marketing Ops to track performance, attribution, and ROI of partner campaigns
Content, Enablement & Activation
Create and manage partner marketing assets such as solution briefs, case studies, landing pages, sales decks, and campaign toolkits
Enable partners with messaging, positioning, and campaign guidance to ensure consistent execution in the field
Support partner launches, announcements, and market-facing initiatives
Measurement & Optimization
Define KPIs for partner marketing success, including pipeline contribution, campaign performance, and partner engagement
Regularly report on results and continuously optimize programs based on insights and performance data

Qualification

B2B marketing experiencePartner marketing programDemand generationCo-branded campaignsProject managementRetail experienceCross-functional collaborationCommunication skills

Required

5–7+ years of B2B marketing experience, with a strong focus on partner, alliance, or ecosystem marketing
Experience building or scaling a partner marketing program within a SaaS or retail technology company
Proven track record of executing co-branded campaigns that drive pipeline and revenue
Strong understanding of demand generation, ABM, and integrated GTM motions
Excellent communication, project management, and cross-functional collaboration skills
Comfortable operating in a fast-growing, evolving environment

Preferred

Experience working with global partners; retail, grocery, C-store, or QSR experience is a strong plus

Company

Logile, Inc.

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Logile is the leading provider of AI-powered Connected Workforce solutions, helping retailers worldwide optimize operations and improve customer experiences.

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Sixth Street
2023-01-31Series A

Leadership Team

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Matthew Zelek
Director - Product Management
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Company data provided by crunchbase