Crunchyroll · 19 hours ago
Director, SVOD and Membership Strategy
Los Angeles, California, United States
Full-time
Hybrid
Director/Executive
$195K/yr - $230K/yr
12+ years expCrunchyroll is a leading company in the anime industry, dedicated to delivering anime and manga to a global community. The Director of SVOD & Membership Strategy will drive the strategic direction for subscriptions and membership, ensuring alignment across various teams and analyzing market trends to enhance user engagement and growth.
Subscription ServiceVideo
Responsibilities
Lead the annual and quarterly planning rhythm for SVOD and Membership, aligning goals, resources, and priorities
Build Crunchyroll's multi-year roadmap for subscriber and membership growth using global and regional insights
Create the frameworks and forums that keep the COO org, LOB leaders, Finance, and regions aligned
Analyze market performance, subscriber behavior, and growth drivers across regions
Track competitive trends and industry shifts to inform long-term strategy
Identify and evaluate future "big bets" for the SVOD business, including new models, partnerships, and platform opportunities
Guide regional investment decisions using structured territory factbases
Partner with Finance on long-range revenue, subscriber, and unit-economic planning
Support strategic projects for senior leadership as needed
Shape Crunchyroll's global membership vision, tier structure, and benefit design to deepen fan value and loyalty
Evolve audience and fan segmentation to inform membership strategy with data-driven insights
Evaluate pricing and value across markets and tiers, including benchmarking and regional optimization
Build business cases for new or expanded membership benefits, including testing and measurement plans
Partner with teams across e-commerce, events, games, manga, partnerships, and licensing to connect membership to the broader fan ecosystem
Qualification
Required
12+ years in strategy consulting or corporate strategy in media or tech, and 5+ years leading high-performing teams
Experience in digital retail, subscriptions, advertising, or e-commerce
Demonstrated ability to turn complex data and market insights into clear recommendations for executive leaders
Proven ability to influence and align cross-functional teams without direct authority
Track record of creating structure, frameworks, and priorities in ambiguous or evolving situations
Preferred
Advanced degree (e.g., MBA) or comparable professional experience demonstrating strong strategic, operational, and leadership skills
Benefits
Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!
Company
Crunchyroll
Crunchyroll is a video service provider for Japanese animated productions and Asian media services. It is a sub-organization of Ellation.
1001-5000 employees
H1B Sponsorship
Crunchyroll has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (23)
2024 (15)
2023 (6)
2022 (8)
Funding
Current Stage
Late StageTotal Funding
$26.8MKey Investors
Otter MediaTV Tokyo
2020-12-09Acquired
2015-11-20Series Unknown· $22M
2010-03-25Series Unknown· $0.75M
Leadership Team
Punnoose Isaac
SVP and Head of Center for Data and Insights
Monique Barash
VP, People & Capabilities
Recent News
torrentfreak.com
2026-01-13
2026-01-11
Company data provided by crunchbase