Nexstar Media Group, Inc. · 17 hours ago
Research Analyst
UT, Salt Lake City
Full-time
Onsite
Entry, Mid LevelNexstar Media Group, Inc. is a leading media organization seeking a Research Analyst who will play a critical role in maximizing station revenue through actionable insights derived from audience, market, and competitive data. The role involves managing research functions, supporting sales and revenue strategies, and collaborating with various departments to enhance data-driven decision-making.
BroadcastingInformation ServicesMedia and EntertainmentNewsPublishingSocial Media
Responsibilities
Oversee, analyze, and maintain all audience, market, and competitive research using Nielsen, PrimeLingo, Comscore, AdImpact, and other industry tools
Ensure data accuracy, integrity, and consistency across all research platforms and reporting
Monitor ratings trends, audience behavior, market dynamics, and competitive performance; proactively identify opportunities and risks
Partner closely with the Director of Sales to update pricing, inventory, and market intelligence in WideOrbit Media Sales
Provide actionable research insights that support rate integrity, inventory strategy, and revenue optimization
Develop and maintain standardized research materials that clearly articulate the value of the station’s brands and platforms
Collaborate with sales leadership and account executives to create impactful, data-driven sales presentations and custom proposals
Translate research findings into clear, persuasive narratives that support client objectives
Work with internal teams to create proof-of-performance reports and post-campaign analyses for advertisers and agency partners
Serve as the primary research resource for Sales, News, and Promotions departments
Compile and distribute relevant ratings reports, market insights, performance highlights, and trend analyses
Support newsroom and promotion teams with audience insights to inform content and scheduling strategies
Identify key audience stories and insights that differentiate the station in the marketplace
Present findings in a clear, concise, and visually compelling manner to internal stakeholders
Stay current on broadcast, digital, and cross-platform measurement trends and evolving research methodologies
Qualification
Required
Bachelor's degree in Marketing, Communications, Statistics, Business, or a related field (or equivalent experience)
Strong analytical skills with the ability to interpret and explain complex data
Proficiency in PowerPoint, Excel, and presentation design; experience with WideOrbit a plus
Ability to manage multiple priorities and deadlines in a fast-paced environment
Excellent written, verbal, and interpersonal communication skills
Commercial mindset with a clear understanding of how research supports revenue growth
Preferred
Experience working with Nielsen and broadcast media research tools preferred
Company
Nexstar Media Group, Inc.
Nexstar Media Group, Inc.
Founded in 2000
10001+ employees
H1B Sponsorship
Nexstar Media Group, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (3)
2022 (3)
2021 (7)
2020 (3)
Funding
Current Stage
Public CompanyTotal Funding
$2.5M2017-09-06Post Ipo Equity· $2.5M
2003-12-05IPO
Leadership Team
Bill Sammon
SVP
Jerry Walsh
Senior Vice President, Local Content Development
Recent News
The Motley Fool
2026-01-17
2026-01-16
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