Opella · 17 hours ago
Consumer Advocacy Manager
Morristown, NJ
Full-time
Onsite
Mid Level
$111K/yr - $155K/yr
3+ years expOpella is the self-care challenger with a strong portfolio in the OTC & VMS market. They are seeking a highly creative and detail-oriented Consumer Advocacy Manager to build and execute influencer partnerships that resonate with health-conscious consumers, managing relationships and strategies to enhance brand trust and engagement.
Health CarePersonal HealthRetail
Responsibilities
Identify, vet, and activate a network of influencers in the wellness, lifestyle, beauty, and health advocacy spaces
Develop campaign briefs that clearly communicate goals, messaging, and creative expectations
Manage influencer outreach, contract negotiation, onboarding, content review, and campaign timelines
Partner closely with influencers to co-create authentic content that aligns with brand voice and health claims standards
Coordinate with internal creative and legal teams to ensure brand compliance and visual consistency
Track key cultural trends and integrate them into influencer-driven content planning
Monitor daily campaign performance in partnership with the Data Analytics Manager
Provide ongoing feedback to influencers to optimize content relevance and engagement
Prepare regular reporting summaries on reach, engagement, conversions, and sentiment
Support always-on influencer engagement strategies, including gifting, affiliate programs, and social activations
Foster long-term influencer relationships to strengthen brand affinity and advocacy
Help grow our consumer health brand's social media voice by leveraging influencer storytelling
Qualification
Required
Bachelor's degree
3+ years of experience in influencer marketing, social media, or digital brand communications
Proven experience executing influencer campaigns in consumer health, wellness, CPG, or lifestyle sectors
Knowledge of influencer marketing tools and platforms (e.g., CreatorIQ, GRIN, Upfluence)
Excellent communication, project management, and relationship-building skills
Understanding of social media platform dynamics, especially Instagram, TikTok, and YouTube
Ability to manage multiple projects simultaneously in a fast-paced environment
Preferred
Familiarity with FTC guidelines, HIPAA considerations, and health-related content approvals
Passion for wellness, fitness, mental health, or preventive care topics
Experience working with affiliate or ambassador programs is a plus
Benefits
Employees may be eligible to participate in Company employee benefit programs.
Company
Opella
Opella is a consumer healthcare business segment of Sanofi.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-10-20Acquired
Recent News
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