INFUSE · 18 hours ago
GTM Strategist (Remote)
United States
Full-time
Remote
Mid LevelInfuse is a company that is transforming how businesses approach media strategy. The GTM Strategist will work closely with clients to understand their business objectives and develop integrated demand generation plans, collaborating with various teams to optimize strategies and enhance client relationships.
AdvertisingB2BContent MarketingDigital MarketingLead GenerationLead ManagementPublishing
Responsibilities
Responsible for developing demand gen and media strategies - understanding business objectives, identifying priority audiences and understanding media behaviour
Leverage insights and analytics to optimise strategies and communicate channel performance effectively
Creation of cross-channel media strategies, or stand-alone activity, aligned to clear objectives and measurement provided by the client
Collaborating with our sales and client success team to ensure that campaign concepts and executions align with planned media strategy activations
Ensuring media strategies and plans are aligned to your clients’ business priorities
Presenting to senior client stakeholders on sales calls
Supporting the sales and client success team in maintaining a strong working relationship with our clients
Breaking new ground with ideas and innovations to meet our clients’ challenges and elevate INFUSE service offering
Work closely with various departments to shape and refine strategy, innovation, and demand planning efforts
Support the Head of GTM Strategy in supporting the expansion and evolution of the company's strategic initiatives and offerings
Qualification
Required
B2B Experience in planning/strategy of cross-channel media campaigns
Strong knowledge of multiple media channels e.g. display, social, demand gen, nurture
Strong knowledge of analytics and measurement technologies and their relative suitability for different client requirements
Have a strong experience dissecting B2B digital briefs and customer journeys
Excellent communication and presentation skills
Rigorous approach to market and audience research
Numerate, comfortable working with data to forecast performance across channels
Experience working with sales & creative content teams
Preferred
Experience working with B2B Channel / Marketing Partners
Company
INFUSE
DEMAND EXCELLENCE DELIVERED
Founded in 2012
1001-5000 employees
H1B Sponsorship
INFUSE has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (2)
Funding
Current Stage
Late StageLeadership Team
Alexander Kesler
Founder & CEO
Recent News
Company data provided by crunchbase