Digital Marketing Manager jobs in United States
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D4C DENTAL BRANDS, INC. · 20 hours ago

Digital Marketing Manager

positionFranklin, TN
timeFull-time
remoteOnsite
seniorityMid, Senior Level
date4+ years exp

D4C Dental Brands, Inc. is a dental services organization with a wide array of brands and locations. They are seeking a results-driven Digital Marketing Manager to scale paid media efforts and optimize marketing technology, while translating data into actionable business insights.

ChildrenDentalHealth Care

Responsibilities

Launch, manage, and optimize campaigns across Google Ads (Search, , Performance Max), Meta Ads, and TikTok Ads
Help with budgets, pacing, bids, and performance targets (CPA, ROAS, CAC, LTV)
Help with developing testing roadmaps for ad creative, audiences, offers, and landing pages
Stay current on platform updates, policy changes, and emerging ad formats
Build and maintain dashboards using GA4, Google Tag Manager, Looker Studio, and platform-native reporting
Monitor and report on KPIs weekly and monthly with actionable insights
Ensure accurate tracking of conversions, events, pixels, and server-side tagging where applicable
Analyze funnel performance and identify optimization opportunities across traffic, UX, and messaging
Maintain the paid media tech stack (tracking, attribution, feeds, integrations)
Collaborate with team members on pixel implementation, dataLayer events, and troubleshooting
Evaluate and recommend tools to improve performance, automation, and reporting efficiency
Manage and deploy WordPress updates related to landing pages, forms, tags, site performance and user experience
Coordinate A/B testing for landing pages and conversion flows
Ensure site updates align with paid media objectives and tracking requirements
Partner with creative teams to guide ad concepts, formats, and performance-driven messaging
Work with leadership to align paid media strategy with revenue and growth goals
Coordinate with SEO, email, and lifecycle marketing to ensure a cohesive digital strategy

Qualification

Google AdsMeta AdsTikTok AdsGA4Google Tag ManagerLooker StudioWordPressLead generation funnelsServer-side trackingAdvanced ExcelAgency experience

Required

4–6+ years of experience in digital marketing with a strong focus on paid media
Hands-on experience managing Google Ads, Meta Ads, and TikTok Ads at scale
Deep understanding of performance metrics, attribution, and optimization frameworks
Strong experience with GA4, Google Tag Manager, Looker Studio, and ad platform analytics
Working knowledge of WordPress, including page updates and basic technical troubleshooting
Proven ability to manage multiple campaigns, budgets, and priorities simultaneously

Preferred

Experience with lead generation funnels
Familiarity with server-side tracking, enhanced conversions, and privacy-first measurement
Experience in regulated industries (healthcare) a plus
Advanced Excel / Google Sheets skills
Agency or high-growth in-house experience

Company

D4C DENTAL BRANDS, INC.

twittertwitter
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D4C Dental Brands is raising the standard in children’s oral health.
dateFounded in 2010
location
Atlanta, Georgia, USA
people-size1001-5000 employees
web-link
https://d4cdentalbrands.com/

Funding

Current Stage
Late Stage
Total Funding
unknown
2016-12-02Acquired
2015-01-01Series Unknown
2010-01-01Series Unknown

Leadership Team

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Anthony James
CFO
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John Williamson
Chief Operating Officer
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