Capital One · 2 hours ago
Manager, Product Marketing Travel - Business Cards & Payments (BC&P)
Richmond, VA
Full-time
Onsite
Mid, Senior Level
$152K/yr - $173K/yr
4+ years expCapital One is building a leading information-based technology company and is seeking a Product Marketing Manager for their Business Cards and Payments team. The role involves developing integrated marketing strategies for business card products, overseeing brand positioning, and collaborating with various teams to drive awareness and consideration in the market.
Financial Services
No H1B
Responsibilities
Role will be primarily responsible for our hero Travel product, Venture X Business
Develop the core positioning, messaging to elevate our Venture X Business product and about how the product should exist in the market in order to tell consistent and compelling stories
Partner closely with the Product teams to define roadmaps for the refinement of existing products and the development of net-new product launches leading conversations on product branding and white space marketing opportunities
Partner closely with the PR team to plan more broadly for Venture X Business’ external roadmap to create industry news
Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of the customer to the organization at large
Partner closely with Channel Marketing teams to develop and execute integrated campaign strategies that align back to the product’s brand strategy
Oversee the end-to-end creative development with internal creative teams and external agencies to bring product marketing strategy to life
Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market
Qualification
Required
Bachelor's Degree or military experience
At least 4 years of experience in building and executing marketing strategies
At least 2 years of product marketing experience building value propositions and go-to-market strategies to bring new products to market
High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
Ability to self-direct and task switch between strategic and tactical initiatives regularly
Succinct, focused written and verbal communication skills
Exceptional analytical and problem solving skills
Preference to work on highly ambiguous projects – where you are expected to test hypotheses and stand up best practices that don't exist today
Diligent listening skills and the ability to adapt approach among diverse audiences to tease out insights and pain points
High degree of comfort bringing ideas to the table that might at first seem absurd – then quickly build a case for testing and ultimately a recommendation for pursuit, scaling or abandoning
Confidence to ask hard questions and push into uncharted territories – and not defaulting to the status quo before exploring new paths and quantifying risk / reward
Preferred
5+ years of marketing experience in a large, fast-paced technology-forward culture
Demonstrated success in defining and launching insights-driven marketing plans and value propositions in support of product roadmaps and objectives
Benefits
Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Daniel Arellano
Senior Vice President, Business Cards and Payments
Justin Burch
Senior Vice President
Recent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase