Assurant · 10 hours ago
Director, Marketing Strategy
United States
Full-time
Remote
Senior Level, Lead/Staff
$122K/yr - $204K/yr
8+ years expAssurant is a leading global business services company that supports, protects, and connects major consumer purchases. They are seeking a strategic, insights-driven marketing leader to shape and lead B2B account win narratives for their Connected Living Line of Business. The Director of Marketing Strategy will own the account win strategy, create compelling narratives, and lead integrated pursuit strategies across priority accounts.
Customer ServiceFinanceFinancial ServicesInformation TechnologyInsurance
Responsibilities
Own the marketing account win strategy for priority B2B accounts, developing clear, compelling “right-to-win” narratives tailored to each prospect’s business, culture, and decision dynamics
Create and package differentiated account win stories that clearly articulate Assurant’s value, competitive advantages, and why we are the best (not just a viable) partner
Lead RFP strategy and response development for complex, high-stakes deals — from win themes and positioning through final submission
Translate complex capabilities into simple, persuasive storytelling that resonates with executive, commercial, and operational stakeholders
Lead holistic, account-specific audits for priority B2B targets to identify unmet needs, growth barriers, and “right-to-win” opportunities across the full customer and buyer journey
Translate account insights into targeted, opportunity-led content strategies—developing narratives, assets, and proof points aligned to where each account is most open to influence
Create tailored content and storytelling frameworks—such as POVs, use-case narratives, and experience-led concepts—that demonstrate how Assurant unlocks incremental value, not just coverage
Partner closely with Sales, Account Management, Product, and Ops to align strategy, proof points, and delivery realities into one cohesive narrative
Drive “kneecap-to-kneecap” marketing support, including: Executive meeting prep, Account-specific pitch narratives, Talking points and objection handling
Identify and codify differentiators (current and emerging) and ensure they are consistently leveraged across pitches, proposals, and live conversations
Develop reusable win frameworks, proof points, and case studies that can be adapted quickly for account-specific needs without becoming generic
Act as strategic quarterback during live pursuits, ensuring messaging stays sharp, differentiated, and aligned to what actually wins the deal
Establish a repeatable, scalable account analysis-to-content model that can be applied across top target accounts without becoming generic or one-size-fits-all
Oversee the development of marketing briefs, including creative and campaign briefs, to guide cross‑functional execution
Partner with internal research teams and external research partners to conduct studies that uncover insights and deepen understanding of Consumer and B2B audiences
Qualification
Required
Bachelor's degree in Marketing, Business, Advertising, or a related field, or equivalent practical experience
A minimum of 8 years of progressive marketing experience, with a strong track record in B2B marketing, account-based strategy, digital experiences, and insight-led planning
Demonstrated experience leading account-specific marketing strategies that influence complex buying decisions and support large, high-stakes pursuits
Proven ability to analyze customer journeys, digital experiences, and go-to-market models to identify growth and differentiation opportunities
Experience translating complex capabilities, platforms, or operating models into clear, compelling narratives and targeted content
Hands-on experience developing and guiding integrated marketing programs—from strategy through execution—across digital, content, sales enablement, and experiential channels
Minimum of 3 years of people leadership experience, with a track record of developing high-performing marketing teams
Ability to operate effectively in fast-paced, ambiguous environments with multiple stakeholders, evolving priorities, and competing demands
Preferred
Deep familiarity with account-based marketing (ABM), complex sales cycles, and partnering closely with Sales and Account Management teams
Experience conducting holistic account assessments (e.g., digital buy flows, experience audits, opportunity mapping) to inform tailored marketing and content strategies
Background in financial services, insurance, insurtech, or other highly regulated, complex industries
Experience creating content and narratives specifically designed to support RFPs, executive meetings, and live deal pursuits
Strong understanding of marketing technology and analytics platforms (e.g., Salesforce Marketing Cloud, sales enablement tools, Google Analytics, Power BI) and how insights inform strategy
Exceptional written and verbal communication skills, with the ability to influence senior stakeholders and align cross-functional teams
Highly proactive self-starter with strong ownership, urgency, and accountability—comfortable identifying opportunities, building the case, and driving action
Company
Assurant
Assurant provides protection products and related services to safeguard companies against risks.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$469.1M2025-08-18Post Ipo Debt· $296M
2023-02-28Post Ipo Debt· $173.1M
2004-02-05IPO
Leadership Team
Keith Demmings
President and Chief Executive Officer
Ricardo Fiuza
President & CEO - Latin America
Recent News
2026-01-19
2026-01-19
Company data provided by crunchbase