USF College of Nursing · 7 hours ago
Health and Wellness Communications and Marketing Officer
Tampa, FL, United States
Full-time
Onsite
Entry, Mid Level
$55K/yr - $58K/yr
2+ years expThe USF College of Nursing is dedicated to supporting the holistic health and wellness needs of students. The Health and Wellness Communications and Marketing Officer will coordinate communications and marketing efforts to promote health and wellness services, develop strategies for behavior change, and collaborate with various departments to achieve collective goals.
Higher Education
Responsibilities
Assist the individual Health & Wellness departments to develop annual marketing and communications plans to support the achievement of its pre-determined goals and initiatives. Plan, develop and implement creative marketing strategies that lead to health behavior change to include social norming campaigns and health messaging. Monitors and measures effectiveness of work product to identify success and adjust for future application. Supervise student support staff
Provide creative direction, consult and/or manage the creative process for marketing and communications campaigns and initiatives, and facilitate execution where needed, including copy editing, and managing and maintain the Wellness USF social media presence. Assist departments managing with their websites and content as needed. Manage and develop communications and marketing team
Identify and facilitate opportunities for Health & Wellness departments to collaborate to raise awareness of the holistic approach to health and wellness. Functions as a liaison between Student Success Marketing & Communication and Wellness Departments. Attends departmental staff meetings and project/event meetings providing marketing expertise and presenting creative options for marketing departmental services, events, goals and objectives. Ensure all Health & Wellness marketing and communications media comply with the standards, policies and procedures of USF and Student Success
Intentionally partner with the other campuses' Health & Wellness functions to leverage universal messaging and campaigns. In collaboration with Student Success Communications & Marketing, suggest and develop news content, press releases and advisories for and with UCM
Remain abreast of national health and wellness trends; explore opportunities to leverage partnerships with local, state, and national organizations to enhance campus initiatives. Assist in the marketing and communications for health and wellness related university initiatives as requested
Performs other duties as assigned
Qualification
Required
Bachelor's degree in communication, marketing, public relations, technical writing, digital media, or related field
Two years of experience in related positions
Master's degree in the fields listed above may substitute for experience
Strong knowledge of social media platforms and the ability to leverage and maximize their use to positively impact behavior change
Ability to analyze social media metrics to support goals and guide programming strategy
Knowledge of social marketing with experience in web design
Preferred
Master's degree in communications and marketing or a related field
3-5 years of professional work experience in communications and marketing
Demonstrated work experience in a health and wellness related field, preferably on a college/university setting
Demonstrated knowledge of the health and wellness industry
Benefits
Medical, dental and life insurance plans
Retirement plan options
Employee and dependent tuition programs
Generous leave
Hundreds of employee perks and discounts
Company
USF College of Nursing
The USF College of Nursing began in 1973 by enrolling its charter class into the Bachelor’s Program.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase