Fanatics · 16 hours ago
Sr Counsel - Marketing
95 Morton St, New York, NY, 10014, US
Full-time
Onsite
Mid, Senior Level
$200K/yr - $230K/yr
3+ years expFanatics is building a leading global digital sports platform, and they are seeking a qualified attorney to serve as a key legal partner to their Marketing and Brand teams. The role involves reviewing promotional materials, ensuring compliance with U.S. advertising and gaming laws, and overseeing intellectual property matters.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Review and approve promotional campaigns and terms, including acquisition and retention offers, odds boosts, loyalty programs, and materials connected to new product features
Ensure all marketing content complies with applicable federal and state laws, as well as advertising and gaming regulations (e.g., FTC, state gaming commission regulations, etc.)
Collaborate with creative and compliance teams to ensure clarity, fairness, and accuracy in all promotional messaging
Provide legal sign-off on all marketing assets including digital ads, emails, social media posts, affiliate content, influencer campaigns, and media buys
Help craft compliant disclaimers and disclosures, ensuring alignment with regulatory standards and brand voice
Review agreements and assist business with compliance with intellectual property and partnership agreement requirements
Educate internal teams on legal risks and best practices in marketing and brand strategy
Monitor developments in advertising law, gambling regulations, and IP trends, and assess their impact on business operations
Support internal processes to ensure timely legal reviews without slowing down innovation
Qualification
Required
Juris Doctor (JD) from an accredited law school; licensed to practice law in New York or eligible for in-house counsel registration
3–6 years of relevant experience at a law firm or in-house legal department, ideally in gaming, tech, media, or entertainment
Strong understanding of U.S. advertising laws (FTC Act, CAN-SPAM, TCPA, NAD decisions) and gambling regulations across regulated states
Experience reviewing promotional terms, sweepstakes/contest rules, and digital marketing materials
Understanding of IAB terms and negotiating advertising agreements
Excellent communication skills and the ability to provide clear, actionable advice to cross-functional teams
Strong attention to detail, sound judgment, and business acumen
Preferred
Prior experience in a gambling, sports betting, or highly regulated industry
Knowledge of state-by-state regulatory nuances related to gaming and marketing
Familiarity with digital marketing tools, affiliate networks, and influencer compliance considerations
Familiarity with IP law, including trademark clearance, registration, enforcement, and content licensing, as well as publicity rights and NIL
Benefits
In addition to the base and bonus, full-time employment, and more.
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Sports Business Journal
2026-01-23
Sports Business Journal
2026-01-23
Company data provided by crunchbase