Sony Music Entertainment · 18 hours ago
Associate Director, Paid Media & Growth Strategy - The Orchard
United States, New York, New York
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$110K/yr - $115K/yr
6+ years expThe Orchard is a leading full-service music distribution company operating in 48 markets worldwide. They are seeking an Associate Director, Paid Media & Growth Strategy to lead the Strategy vertical within the US team, focusing on creating bespoke paid media plans that amplify top releases and support artist and label goals.
Digital EntertainmentMedia and EntertainmentMusic
Responsibilities
Lead the Strategy vertical within the US Paid Media & Growth Strategy team, fostering a culture that stays creative, culturally relevant, and focused on outcomes beyond the click, including audience growth and long-term artist development
Lead end-to-end strategy for multiple releases, including high-priority, high-visibility releases, shaping bespoke, multi-channel plans that combine digital advertising with non-traditional formats such as creator and UGC programs, OOH, experiential moments, and data capture initiatives
Partner closely with the Senior Director, Global Paid Media & Growth Strategy, to evolve how Premium Services operate, helping balance scalability with high-touch, custom strategies for top-tier artists
Oversee the day-to-day flow of work within the Strategy vertical, including prioritization, resource planning, and coordination during peak release periods
Work alongside media buying and strategists within the Paid Media & Growth Strategy team to identify opportunities for testing and experimentation, explore new platform capabilities and formats, and turn learnings into practical guidance that keeps the team innovative and competitive
Serve as a trusted point of escalation and strategic partner for internal teams, relationship managers, and label partners, helping navigate complex decisions and guide high-stakes campaigns
Support the growth of strategists through mentorship and hands-on guidance, encouraging stronger strategic thinking and more proactive approaches to driving artist and business outcomes
Collaborate closely with Audience Development, Marketing Strategy, D2C, Commerce, Relationship Management, and other cross-functional teams to ensure Paid Media & Growth Strategy is integrated, aligned, and amplifying broader marketing efforts, and drive more efficient business outcomes
Contribute to ad hoc strategic needs across the team, including reporting, pitches, brainstorms, presentations, and the development of case studies, benchmarks, and best practices that help elevate the quality, consistency, and impact of our work
Qualification
Required
6+ years of experience in paid media, digital advertising, or growth marketing, with experience leading teams, mentoring strategists, or acting as a senior point of guidance
Understanding of how paid media supports artists across the full funnel, from discovery and momentum to sustained fandom and conversion, and how success is measured differently across releases, tours, and long-term artist development
Deep understanding of the paid media ecosystem across platforms such as Meta, TikTok, Google/YouTube, Snapchat, and emerging channels, and staying current on platform changes, new ad formats, and evolving best practices
Comfortable navigating attribution challenges and measurement limitations, and thinking beyond surface-level metrics
Ability to thrive in fast-paced, release-driven environments and make decisions under pressure
Ability to translate complex strategy into clear, actionable guidance for a wide range of stakeholders
Curiosity about what's next in music marketing: from creator and UGC strategies to new formats, emerging platforms, and evolving creative and data capabilities
Preferred
Experience within the music or entertainment industry is strongly preferred
Benefits
Medical, dental, vision, life & disability coverage
401K + employer matching
Company-paid identity theft protection
Resources for pets
Mental health and meditation resources
Industry-leading fertility coverage
Fully paid leave for childbirth or bonding
Fully paid leave for caregivers
Programs for loved ones with developmental disabilities and neurodiversity
Subsidized back-up child and elder care
Reimbursement for adoption, surrogacy, tuition, and student loans
Company
Sony Music Entertainment
Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate. It is a sub-organization of Legacy Recordings.
5001-10000 employees
H1B Sponsorship
Sony Music Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
unknown2019-05-05Acquired
Leadership Team
Christoph Behm
CEO GSA
Adam Cardew
Vice President
Recent News
Music Business Worldwide
2026-01-23
bloomberglaw.com
2026-01-14
Company data provided by crunchbase