Ariat International · 16 hours ago
Associate Manager, Integrated Marketing
San Leandro, CA
Full-time
Hybrid
Mid Level
$80K/yr - $87K/yr
4+ years expAriat International is an innovative, outdoor global brand specializing in high-quality footwear and apparel. They are seeking an Associate Manager, Integrated Marketing to support the development and execution of marketing initiatives across various channels and collaborate cross-functionally to ensure alignment and execution of marketing strategies.
FashionManufacturingProduct Design
Responsibilities
Partnering with product teams to brief and develop product packaging; managing projects end-to-end from request through production
Supporting Brand Manager with all new and redesign packaging requests; including briefing, setting up meetings, taking notes, circulating rounds for approvals, etc
Assisting with point-of-sale materials and signage, serving as a liaison between Brand, Retail, and Sales to ensure alignment and execution
Assisting with copy and asset development for new and key products to include workbook copy, icons, technology illustrations, etc
Managing monthly integrated marketing campaigns: entering and tracking projects in project management platform, recommending products and imagery to feature, tracking inventory, maintaining the marketing calendar, and assisting with email & SMS scheduling
Collaborating with the Sales team to manage creative development of ad-hoc retailer advertising and point-of-sale materials
Uploading and maintaining marketing assets on the asset management platform, Bynder. Ensuring seasonal organization and accessibility for Sales and international partners; fulfilling image requests and content for monthly communications
Working directly with Sales, Key Account, and International Teams to better understand needs and partnering with the Marketing Team to get needs met
Managing misc. corporate signage, sales meeting, tradeshow and presentation requests
Supporting seasonal photo shoot and influencer content initiatives (wardrobe alignment, logistics, and coordination)
Assisting with other responsibilities based on business needs
Qualification
Required
4+ years experience in a marketing position required
Proven ability to effectively manage multiple projects in a dynamic environment and deliver according to timelines
Highly organized, able to effectively balance creative and operational needs with a strong attention to detail
Must have excellent collaboration, and communication skills. Able to communicate effectively through verbal and written communication with cross-functional partners at all levels
Proactive and resourceful with strong problem-solving and follow-through
Proficiency in MS Excel, Outlook, and PowerPoint, Adobe Professional, Airtable or similar project management platform
BA or BS required
Preferred
Experience in apparel and/or footwear industries a plus
Benefits
Medical, dental, vision, and life insurance options
Expanded wellness and mental health benefits
Paid time off (PTO), paid holidays, and paid volunteer days
401(k) with company match
Bonus incentive plans
Team member discount on Ariat merchandise
Company
Ariat International
Ariat International It is a designer and producer of equestrian clothing, accessories, and footwear.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
LNK Partners
2006-11-15Private Equity
Leadership Team
Pankaj Gupta
CFO and COO
Recent News
Ariat International, Inc.
2025-09-02
Company data provided by crunchbase