Los Angeles Football Club (LAFC) · 9 hours ago
Manager, Growth Marketing
Los Angeles, CA
Full-time
Hybrid
Entry, Mid Level
$95K/yr - $110K/yr
2+ years expLos Angeles Football Club (LAFC) is an MLS soccer club serving the greater Los Angeles area, dedicated to building a world-class soccer club. The Manager, Growth Marketing is responsible for developing and managing digital marketing campaigns, focusing on growth marketing and new digital revenue opportunities to achieve business goals.
Sports
No H1B
Responsibilities
Develop, manage, and execute email marketing calendar and digital marketing campaigns
Build and execute digital customer journeys to raise brand affinity and awareness, increase engagement rates, and generate conversions for key marketing and sales objectives
Perform day-to-day email marketing activities including building HTML emails, email campaign set-up, database and list segmentation, A/B testing and reporting
Collaborate with creative and content teams to develop advertising collateral for email, text, and app channels, and independently create assets as needed to support timely campaign execution while maintaining the club voice, visual identity, and brand standards
Collaborate with business and data strategy team members to segment databases into distinct, actionable audiences using advanced marketing automation tools
Manage audiences across email marketing and CRM platforms
Create and maintain high quality marketing analytics dashboards and reports for organization-wide use (including executive team)
Analyze campaign performance across all distribution channels
Grow the email database while maintaining IP and domain reputation health by managing delivery, contact frequency, and content
Produce and deliver compelling presentations that visualize key observations and insights based on analysis of marketing data, etc
Proactively identify opportunities to drive innovation, optimization, and enhanced customer experiences
Serve as a Club liaison to Major League Soccer (MLS) digital, marketing, and e-commerce representatives
Utilize SQL, programming, and low-code or no-code methods to prepare data for marketing campaigns, audience development, reporting, and performance analysis across multiple data sources
Quickly learn, evaluate, and experiment with new software tools and platforms, while maintaining in-house software infrastructure
Train and support cross-functional stakeholders on email marketing tools, workflows, and best practices, ensuring consistent processes, quality standards, and execution across all campaigns and contributors
Manage external technology partnerships and collaborate directly with vendors to design, build, test, and evolve marketing and data platforms in support of business objectives
Build, manage, and optimize mobile app campaigns, including creating push notifications and lightboxes while leveraging dynamic and personalized data
Design data visualization in Adobe Photoshop and SAS Visual Analytics
Other duties as assigned by Supervisor/Management
Qualification
Required
Bachelor's degree in business or marketing-related field preferred. Equivalent, relevant work experience may be considered in lieu of formal education if approved by management
At least 2 years' experience working in a consumer or digital marketing role preferred
Previous experience managing email marketing programs and daily campaigns required
Previous experience working with an email service provider
Understanding of HTML and email design best practices across desktop, mobile, and tablet required
Previous experience with SAS Viya or Customer 360 platform
Strong understanding of CAN-SPAM, GDPR, and CCPA policies
Excellent communication skills – both verbal and written
Strong sense of ownership and accountability as a self-starter
Must be proactive, organized, and resourceful with great attention to detail and adhere to data driven processes
Ability to multi-task, meet tight deadlines, and work effectively in a fast-paced setting
Ability to work with external vendors and agencies
Must possess a high level of discretion with the ability to handle highly sensitive and confidential information as needed
Flexible schedule with the ability to work nights, weekends, and holidays as the event calendar requires
Preferred
Previous experience with presentation development and design tools (VISME, PowerPoint, and Photoshop preferred)
Previous experience with data visualization tools (Tableau or SAS Visual Analytics preferred)
Previous experience with demographic data tools is a plus (YouGov, Scarborough, Nielsen preferred)
Previous experience with CRM systems is a plus (Salesforce preferred)
Previous experience with survey creation, distribution and analysis is a plus (Qualtrics preferred)
Knowledge of domestic and global professional soccer is a plus
Company
Los Angeles Football Club (LAFC)
Los Angeles Football Club is a sports company that operates football clubs.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2018-06-01Series Unknown
Leadership Team
Christian Lau
Chief Technology Officer
Recent News
Los Angeles Business Journal
2025-07-01
Pasadena Star News
2025-04-02
Company data provided by crunchbase