Assurant · 6 hours ago
Consumer Marketing Manager- Hybrid role
Miami, FL
Full-time
Hybrid
Senior Level, Lead/Staff
$88K/yr - $147K/yr
8+ years expAssurant is a leading global business services company that supports, protects, and connects major consumer purchases. They are seeking a Consumer Marketing Manager to lead customer lifecycle marketing and strategic growth initiatives within their home warranty business, focusing on driving renewal conversion and leveraging direct-to-consumer marketing strategies.
Customer ServiceFinanceFinancial ServicesInformation TechnologyInsurance
Responsibilities
Own and optimize renewal conversion strategy across the customer lifecycle, with a primary focus on retention and renewal performance
Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs
Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal moments
Develop and manage promotions calendars, KPIs, dashboards, and scorecards to measure lifecycle performance
Conduct A/B and multivariate testing across creative, segmentation, offers, and personalization to improve conversion
Partner closely with Product, Operations, Data, and Technology improve renewal outcomes and customer experience
Leverage AI and advanced martech to improve growth, efficiency, and personalization
Use customer data and insights to drive strategy, optimize performance, and inform recommendations
Track, analyze and report on campaign performance, identifying trends and improvement opportunities
Lead research initiatives including message testing, naming, offer placement, and comprehension studies
Act as SME for retail and home services, marketing research and competitive analysis
Oversee CRM workflows including campaign development, testing, QA, deployment, and list hygiene
Ensure compliance, brand consistency, and accuracy across all deliverables
Align lifecycle and renewal marketing programs with broader business objectives
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Product Management, or related field
A minimum of 8 years of relevant marketing experience, with a strong emphasis on direct-to-consumer, lifecycle, retention, or renewal marketing
A minimum of 5 years of consumer marketing experience across campaigns, promotions, and multi-channel execution
Demonstrated success in driving renewal conversion and retention performance
Experience in working in a matrixed, fast-paced, dynamic environment
Demonstrated accountability, urgency, and an ownership‑focused approach in previous roles
Preferred
Home Warranty or home services industry experience is highly desired
4 years in product marketing including brand, positioning, promotions, research, and sales support
Experience in customer, client, and market research
Proficiency with martech and analytics tools; GA4 preferred experience
Self-starter with strong accountability, urgency, and ownership mindset
Company
Assurant
Assurant provides protection products and related services to safeguard companies against risks.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$469.1M2025-08-18Post Ipo Debt· $296M
2023-02-28Post Ipo Debt· $173.1M
2004-02-05IPO
Leadership Team
Keith Demmings
President and Chief Executive Officer
Ricardo Fiuza
President & CEO - Latin America
Recent News
2026-01-19
2026-01-19
Company data provided by crunchbase