Tactile Medical · 20 hours ago
Associate Digital Marketing Manager
Minneapolis, Minnesota
Full-time
Onsite
Mid Level
$81K/yr - $114K/yr
3+ years expTactile Medical specializes in developing at-home therapy devices for various medical conditions. The Associate Digital Marketing Manager will support the planning, execution, and optimization of digital marketing programs, collaborating with cross-functional teams to enhance digital experiences and achieve business objectives.
Health CareMedicalMedical Device
Responsibilities
Support the execution of digital marketing campaigns across email, web, search, and other digital channels
Assist in managing the HubSpot marketing automation platform, including email builds, audience targeting, testing, and deployment
Maintain and update digital campaign assets, landing pages, and site content in alignment with business strategies
Partner with internal teams and external agencies to support digital execution across web content, paid and organic search, and social media
Manage and triage all social channel inquiries 24/7
Build out social media content calendar
In collaboration with Marcom, manage paid ad program
Build and maintain landing pages and category pages to support campaign and business area objectives
Support site merchandising efforts by assisting with content planning and personalization initiatives
Help identify opportunities to improve site usability, conversion, and overall customer experience
Assist with managing key website functionality and ensuring content accuracy and alignment
Support e-commerce activities
Support KPI tracking and ongoing reporting related to digital performance and campaign effectiveness
Analyze website, email, and campaign data to uncover insights and optimization opportunities
Assist with A/B testing initiatives and apply best practices to improve engagement and conversion
Monitor SEO performance and support keyword and organic search optimization efforts
Stay informed on digital marketing trends, tools, and best practices
Track competitive digital activity and share observations and insights with the broader team
Support process improvements to enhance efficiency, performance, and effectiveness of digital initiatives
Perform other duties as assigned
Qualification
Required
3 to 6 years of experience developing and implementing digital marketing strategy and execution
Bachelor's degree in marketing, digital communications or related field
Strong experience directing and managing outside agency partners
Experience working in a fast-paced, continuously changing environment while balancing multiple deadline-driven priorities
Excellent knowledge and experience working with online marketing tools and best practices (HubSpot and WordPress a plus)
Solid knowledge of online marketing tools and best practices, such as Google AdWords and Analytics
Excellent analytical and project management skills
Analytical and process-oriented, comfortable working with data and making data-driven decisions
Critical thinker and problem-solving skills
Excellent verbal, written and interpersonal skills
Advanced level of proficiency with Microsoft Office suite
Ability to develop strong relationships cross-functionally and collaborate in order to accomplish project goals
Complete project tasks under pressure
Operate as a strong team player with a high degree of flexibility
Problem solve and share best practices with members of the project team
Preferred
Fluency in HubSpot, Salesforce, WordPress, and/or marketing automation strategy
Understanding of HTML, performing CMS edits, tags and links preferred
Company
Tactile Medical
Tactile Medical develops medical devices that support the treatment of edema and vascular diseases at home.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$55.7MKey Investors
Radius VenturesGalen Partners
2023-02-23Post Ipo Equity· $32.5M
2016-07-28IPO
2012-10-05Series B· $10.4M
Leadership Team
Dan Reuvers
Chief Executive Officer
Brent Moen
Chief Financial Officer
Recent News
2026-01-05
Tactile Systems Technology, Inc.
2025-11-04
2025-11-04
Company data provided by crunchbase