itD · 15 hours ago
Senior Marketing Analyst - Hybrid (6037)
New York, NY
Full-time
Hybrid
Senior Level
$83/hr - $93.50/hr
7+ years expitD is seeking a Senior Marketing Analyst to lead audience segmentation and analytics initiatives that drive data-informed marketing campaigns. This role is critical to building scalable audience strategies and robust reporting capabilities, enabling the marketing team to reach millions of customers effectively.
ConsultingInformation TechnologyIT ManagementProfessional ServicesSaaSSoftwareSoftware Engineering
No H1B
Responsibilities
Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to marketing automation platforms
Partner with Data Engineers to design and implement data pipelines that support audience segmentation and marketing reporting
Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs
Extract, clean, and analyze large datasets (millions of records) to support audience strategy, segmentation, and revenue opportunity sizing
Ensure data quality and troubleshoot discrepancies across audience and reporting systems
Translate business requirements into technical audience definitions and collaborate with campaign managers on complex builds
Provide actionable insights to inform marketing strategy and optimize campaign effectiveness
Attend regular internal practice community meetings
Collaborate with your itD practice team on industry thought leadership
Complete client case studies and learning material (blogs, media material)
Build out material to contribute to the Digital Transformation practice
Attend internal itD networking events (in person and virtual)
Work with leadership on career fast-track opportunities
Qualification
Required
7+ years of experience in marketing analytics, data engineering, data science, or a related analytics role
Expert-level SQL skills: complex queries, CTEs, window functions, query optimization, and experience with large datasets
Hands-on experience with Salesforce Data Cloud (or similar CDPs), including segment creation, Calculated Insights, and activation workflows
Proven experience building audience signals and segments for marketing campaigns
Demonstrated experience partnering with Data Engineers to develop and maintain data pipelines
Strong experience with report automation, scheduled reporting, and self-service dashboards
Proficiency with data visualization tools such as Tableau, Hive, or similar
Advanced Excel and Google Sheets skills
Basic Python skills for automation and API utilization
Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
Bachelor's degree in a relevant field or equivalent work experience required
Preferred
Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows
Familiarity with CRM data structures and account-level data models
Background in B2B marketing analytics
Benefits
Comprehensive medical benefits
401(k) plan
Paid holidays
Medical, dental, vision, life insurance
Networking & career learning and development programs
Company
itD
itD is a different kind of technology and software development consultancy that puts client needs at the center of what we do.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Valerie Risch
VP of Enterprise Collaboration Solutions
Raju Kotha
Director - Application Delivery
Recent News
2024-12-13
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