The Reynolds and Reynolds Company · 6 hours ago
Digital Marketing Specialist
Dayton, OH
Full-time
Onsite
Entry, Mid Level
2+ years expReynolds and Reynolds is an industry leader in developing software and business forms for the automotive industry. They are seeking a Digital Marketing Specialist to support the execution and optimization of paid and organic digital marketing programs that drive qualified demand and brand visibility.
AutomotiveRetailSales
Responsibilities
Build, launch, and manage paid search campaigns, including keyword research, ad copy creation, bid adjustments, and ongoing optimization
Implement and maintain conversion tracking and performance testing to improve efficiency and results
Execute and manage paid social campaigns across LinkedIn and Meta, including audience targeting, creative setup, and performance monitoring
Make ongoing adjustments to improve engagement, lead quality, and conversion rates
Maintain posting cadence and day-to-day management across LinkedIn, Meta, and X
Monitor engagement, respond as appropriate, and support content scheduling and performance tracking
Update website copy and develop SEO-focused content to support organic traffic and conversion goals
Conduct keyword research and support on-page optimization, technical SEO initiatives, and link-building programs
Assist with the execution and optimization of programmatic and account-based marketing campaigns
Support targeting, audience development, and campaign setup in alignment with sales and marketing strategy
Monitor campaign performance and prepare regular reports on key metrics and trends
Support revenue attribution efforts by ensuring tracking accuracy and assisting with analysis that connects marketing activity to pipeline and revenue
Qualification
Required
2–5 years of experience in digital or performance marketing, preferably in a B2B or growth-oriented environment
Hands-on experience with paid search platforms (Google Ads, Bing) and paid social platforms (LinkedIn, Meta)
Working knowledge of SEO best practices, keyword research, technical SEO fundamentals, and link building
Familiarity with programmatic and ABM concepts and campaign execution
Experience with analytics, conversion tracking, and attribution tools
Strong attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously
Strong written communication skills with the ability to craft and optimize ad and website copy
Creative skills to match visuals with content
Benefits
401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Company
The Reynolds and Reynolds Company
Founded in Dayton, Ohio in 1866, Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better results and transform the customer experience.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Eric Edwards
Executive Vice President - Chief Technology Officer
Sheri Robinson
Chief Financial Officer
Recent News
2025-10-03
Company data provided by crunchbase