EastRise Credit Union · 3 hours ago
Digital Content Strategist
South Burlington, VT
Full-time
Onsite
Senior Level
5+ years expEastRise Credit Union is seeking a Digital Content Strategist to work with a team of content and creative specialists. The role involves developing multimedia content strategies, managing digital platforms, conducting market research, and aligning content development with marketing and business objectives.
BankingFinancial Services
Responsibilities
Conceptualize, produce, and manage content to be used across multiple digital platforms in various formats, including social media, videos, websites, email, events, in-branch signage, press releases, blog posts, paid digital advertising, and other forms of communication and inbound marketing content
Collaborates with content and communication experts and internal stakeholders to develop and maintain comprehensive digital content strategies, inbound content and campaigns, content calendars, and various forms of channel/platform content to support both organizational and marketing objectives
Manage social media channels, including strategy, content development, channel moderation, and response management. Coordinate with our communications and customer service teams as needed
Assist with campaign development and marketing channel strategies by leading key messaging, content themes or promotional concepts, segmentation and large audiences, compliance, and timing and sequence of content/communication tactics
Develop critical and compelling content that demonstrates the organization’s positive impact, including member stories and testimonials, community partnerships, promotional content, product/service information, digital event production, and other opportunities for video, audio, and written storytelling
Assists with and performs other related duties as assigned, including support for events, projects and programs. campaigns, and other marketing initiatives
Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control
Qualification
Required
Five years to eight years of similar or related experience, including preparatory experience
High level of proficiency in Internet marketing concepts & practices, including the ability to conceptualize user navigation/flow through new online services
Two to four years work experience digital media; planning, development, search engine optimization (SEO), paid search (PPC), display media, social media and shopping or partnership feeds
Must possess knowledge of analytics and user experience, website management, and direct mail required
Be knowledgeable in research analysis, Internet environment, survey methods, regulatory compliance, and current business and marketing trends
A college degree. Concentration in marketing, communications, e-Commerce, business or related major is highly preferred
Must be at least 18 years of age. Favorable Background, Credit, Criminal, Bondability, and Reference Checks required. (Motor Vehicle check dependent on position.) Travel to other branches or locations as required
Must have a working knowledge of Microsoft Office Products, Quark Express, Adobe Photoshop and Illustrator
Thorough understanding of Internet environments and web site development
Exceptional knowledge of the English language is particularly important
Proficiency with PC and familiarity with MAC hardware
High proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook)
Proficiency in use of the online and mobile technologies
Proficiency in direct marketing
Proficiency in PowerPoint to create presentations and handouts
Ability to understand market research
Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise
Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team
Must be able to read and carry out various written instructions and follow oral instructions
Must be able to speak clearly and deliver information in a logical and understandable sequence
Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public
Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace
Must be able to effectively handle multiple, simultaneous, and changing priorities
Must be capable of exercising highest level of discretion on both internal and external confidential matters
Ability to focus on detail and verify accuracy of numbers and text
Ability to read, analyze, and interpret business periodicals, professional journals, government regulations, general financial reports and compliance documents
Preferred
Concentration in marketing, communications, e-Commerce, business or related major is highly preferred
Company
EastRise Credit Union
At EastRise, we believe that banking should be a source of personal strength and peace of mind.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
John Dwyer
President & CEO
Rob Miller
President and Chief Operating Officer
Company data provided by crunchbase