Bunzl plc · 8 hours ago
Digital Marketing Specialist
Cerritos, CA
Full-time
Onsite
Senior Level
$75K/yr - $90K/yr
5+ years expBunzl is a global leader in various industries, and they are seeking a Digital Marketing Specialist to enhance their digital presence. The role involves driving organic search strategies, optimizing digital content, and executing multi-channel marketing campaigns to support sales and distributor partners.
B2BHealth CareLogisticsSupply Chain ManagementWholesale
Responsibilities
Develop and implement SEO strategy to improve organic search rankings for target keywords
Optimize website content, product pages, and blog posts for search engines and users
Conduct keyword research and competitive analysis
Track rankings, traffic, and conversions; report on SEO performance
Manage WordPress website content updates, optimization, and basic troubleshooting
Create and execute email marketing campaigns using our marketing automation platform
Build and optimize automated email workflows (welcome series, nurture campaigns, re-engagement)
Segment audiences and personalize messaging based on customer data
A/B test subject lines, content, and CTAs to improve performance
Collaborate with sales on lead nurturing campaigns
Support expansion into new digital sales channels and marketplaces
Optimize product content and listings across multiple platforms
Monitor performance metrics and identify growth opportunities
Coordinate with external partners and agencies as needed
Stay current on e-commerce and marketplace best practices
Write and optimize content for website, blog, product pages, and email
Manage social media content calendar and posting schedule
Create social media content that drives engagement and brand awareness
Work with external designers/contractors on visual assets as needed
Track campaign performance using Google Analytics and marketing platforms
Generate regular reports on key metrics (traffic, rankings, conversions, email performance)
Provide insights and recommendations based on data analysis
Support trade show and promotional campaign tracking
Qualification
Required
5-7 years' digital marketing experience with demonstrated SEO results
Proven track record improving organic search rankings
Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, or similar)
Strong Google Analytics skills - you can navigate reports and extract insights
Experience with marketing automation platforms (ActiveCampaign, HubSpot, Mailchimp, or similar)
WordPress or similar CMS experience - you're comfortable managing content, making updates, and doing basic optimization
Excellent writing and content optimization skills
Analytical mindset - you make data-driven decisions
Self-starter who can work independently with strategic direction
Preferred
Amazon Seller Central, Vendor Central, or other marketplace experience (Walmart.com, Shopify, eBay)
Understanding of e-commerce marketplaces and how optimization differs across platforms
B2B marketing experience (industrial, manufacturing, or distribution experience a plus)
Experience marketing technical products or products with specifications/certifications
Understanding of distributor channel dynamics
Familiarity with using AI tools to improve marketing efficiency
Benefits
Competitive salaries
Comfortable work environment
Full range of benefits including a 401k with a company match
Company
Bunzl plc
We provide a one-stop-shop, on-time and in-full specialist distribution service accross more than 30 countries, supplying a broad range of internationally sourced non-food products to a variety of market sectors.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1957-06-20IPO
Leadership Team
Frank van Zanten
Chief Executive Officer
Richard Howes
Chief Financial Officer
Recent News
MarketScreener
2026-01-05
2026-01-05
2025-12-18
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