Mixbook · 14 hours ago
Senior Email / CRM Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expMixbook is an award-winning design platform that empowers consumers to create unique stories. They are seeking a Senior Email / CRM Manager to lead and scale their lifecycle and retention marketing strategy, focusing on CRM-driven growth through various channels to enhance customer engagement and lifetime value.
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Responsibilities
Define and own Mixbook’s CRM strategy across onboarding, lifecycle, transactional, reactivation, and loyalty programs
Establish segmentation, targeting, and personalization frameworks to maximize engagement, retention, and LTV
Expand CRM beyond email into SMS, push notifications, and direct mail as needed
Ensure CRM programs directly contribute to retention growth and LTV improvement
Partner with Growth and Email Marketing manager to align lifecycle programs with promotional strategies and seasonal campaigns
Plan and execute automated and ad-hoc CRM campaigns that are on-brand, timely, and effective
Lead efforts to streamline customer communications across touchpoints, minimizing overlap and message fatigue
Collaborate closely with the Email Marketing manager to ensure lifecycle and promotional campaigns are coordinated and aligned on audience strategy
Serve as the subject-matter expert and owner of Mixbook’s ESP and CRM platforms (Iterable, SendGrid, or equivalent)
Own the ESP roadmap, partnering with Product, Engineering, and Data to enhance integrations, workflows, and automation capabilities
Build and maintain automated journeys, trigger-based campaigns, and segmentation frameworks
Implement A/B and multivariate testing across content, subject lines, design, timing, and frequency
Establish a structured testing roadmap to drive continuous learning and performance improvement
Manage CRM data hygiene and integrations across the marketing tech stack
Ensure compliance with CAN-SPAM and GDPR while maintaining strong deliverability and sender reputation
Build dashboards and reporting to track CRM performance across engagement, conversion, retention, and revenue contribution
Translate performance data into clear insights and actionable recommendations
Proactively identify optimization opportunities across lifecycle touchpoints
Partner with Data Science to refine attribution and quantify CRM’s impact on growth metrics
Act as the primary CRM stakeholder for cross-functional initiatives, ensuring lifecycle programs support product launches, promotions, and seasonal moments
Partner with Customer Happiness to ensure alignment between service touchpoints and CRM communications
Collaborate with Product and Data teams to support experimentation, personalization, and measurement initiatives
Manage relationships with ESP, CRM, deliverability, and automation vendors
Evaluate new tools and technologies to enhance scalability, automation, and reporting efficiency
Recommend and implement platform enhancements that improve CRM performance and operational efficiency
Qualification
Required
Bachelor's degree in Marketing, Business, Data Analytics, or a related field
8+ years of experience in CRM or email marketing, ideally within eCommerce or DTC environments
Proven success defining CRM strategy and owning automation frameworks that improve retention, LTV, and margin contribution
Hands-on experience with ESP / CRM platforms such as Iterable, SendGrid, or similar
Experience managing ESP capabilities and roadmap in partnership with Product and Engineering teams
Strong technical proficiency with HTML/CSS for email editing and QA
Deep experience with segmentation, personalization, and A/B testing frameworks
Strong analytical skills with the ability to translate data into insights and optimizations
Excellent communication, presentation, and project management skills
Comfortable operating in a fast-paced, test-and-learn environment with high ownership and autonomy
Preferred
Experience with SMS, push notifications, and/or direct mail is a plus
Company
Mixbook
Mixbook is a design platform that provides consumers unrivaled creative freedom to design and share one-of-a-kind stories.
51-200 employees
H1B Sponsorship
Mixbook has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
Funding
Current Stage
Growth StageTotal Funding
$22.5MKey Investors
Level Equity ManagementSteamboat VenturesLongworth Venture Partners
2011-08-01Series B· $10M
2010-02-05Series B· $2.5M
2009-01-28Series Unknown· $4M
Leadership Team
Andrew Laffoon
CEO and Co-Founder
D.J. Charles
CTO
Recent News
Business Insider
2025-09-30
Business Insider
2025-09-24
Company data provided by crunchbase