Vans · 1 day ago
Vans: Senior Manager, Retail Marketing
Costa Mesa, CA
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$138K/yr - $173K/yr
7+ years expVans is the original brand rooted in the authentic lifestyle of skateboarding, inspiring everyone to live 'Off The Wall'. The Senior Manager, Retail Marketing will evolve the consumer experience across retail locations, focusing on marketing strategies that enhance brand synergy and elevate the direct-to-consumer experience.
ApparelE-CommerceFashionLifestyleManufacturingRetailShoesSporting GoodsSports
Responsibilities
Develop, drive, and own the DTC Retail Marketing vision and visual merchandising strategy for stores, brand, and all product categories to fuel business growth and brand equity across Vans’ Americas Owned & Operated Stores and Outlets
Build, drive, and monitor Americas retail marketing plans and tools related to store openings, store re-fits, traffic driving and retail engagement initiatives, window displays, omni-channel marketing, and visual merchandising; from strategic planning to execution of key strategies/initiatives
Monitor and report on KPIs (e.g., sales, traffic, conversion) to evaluate campaign effectiveness and inform future retail strategies & initiatives
Oversee retail marketing budgets, ensuring optimal ROI and cost-effective operations to meet aligned KPIs
Work closely with Brand Management, Media, Digital Marketing, and Creative to ensure that campaigns, plans, and tools are aligned across all channels
Partner with Global Retail Marketing lead and AMER/EMEA/APAC Retail brand teams to leverage knowledge and share best practices globally
Manage relationships with key WHS retail partners and vendors to enhance brand presence and support co-marketing efforts
Partner with Global Retail Marketing lead and AMER/EMEA/APAC Retail brand teams to leverage knowledge and share best practices globally
Qualification
Required
Bachelor's degree or higher in Business, Marketing or related field or equivalent combination of education and experience
Strong understanding of retail operations, consumer behavior, and omni-channel strategies
Proficient in data analysis (ROI, KPI tracking) and project management
Strong strategic thinking, with the ability to develop and execute a comprehensive, integrated omni-channel retail marketing strategy
Passion for creativity, innovation, and problem-solving
Leads from a place of curiosity, continuous learning, and evolution
Demonstrated experience with navigating multiple stakeholders and gaining alignment at the executive level
Proven collaboration skills, with the ability to work effectively with cross-functional teams and external partners
Excellent leadership, negotiation, and presentation skills to advise senior management and influence key internal and external stakeholders
Entrepreneurial attitude with demonstrated agility and adaptation to change in business needs or direction while staying organized and managing multiple projects/priorities
Stay updated on market trends, competitor activities, and industry best practices to identify growth opportunities and maintain a competitive edge
Preferred
Experience in global fashion, lifestyle, or sport brands preferred
Large fleet, vertical retail, and store opening experience preferred
Creative agency management and visual merchandising and storytelling experience preferred
Benefits
Medical
Dental
Vision
401(k)
Company
Vans
Vans.com manufactures shoes, apparel, and other products for action sports. It is a sub-organization of VF.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2004-04-28Acquired
Leadership Team
Solána Imani Rowe
Artistic Director
Recent News
Orange County Business Journal
2026-02-03
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