Newell Brands · 6 hours ago
Associate Manager, Retail Marketing
South Deerfield, MA
Full-time
Hybrid
Mid Level
3+ years expNewell Brands is a leading consumer products company with a portfolio of iconic brands. They are seeking an Associate Manager for Retail Marketing to support the execution and management of marketing efforts for the Home Fragrance division, primarily focusing on Yankee Candle and other brands.
Consumer Goods
Responsibilities
Maintain and manage the retail marketing calendar in close partnership with the promotional calendar, ensuring alignment across digital, in-store, and print channels
Monitor promotional changes and business updates, proactively identifying downstream impacts to digital assets, in-store signage, and print materials
Support working sessions and planning forums to align timelines, priorities, and execution across teams
Support development of creative briefs grounded in business objectives, campaign strategy, and customer insights
Ensure cohesive creative direction and messaging across all touchpoints, with thoughtful adaptation by channel
Own end-to-end asset workflows across digital, print, and in-store, including briefing, routing, version control, feedback consolidation, and final approvals
Serve as the day-to-day cross-functional liaison between Retail Marketing, Creative, Merchandising, Performance Marketing and Retail Operations
Coordinate planning, briefing, and execution of digital marketing assets (email, homepage, organic social, paid media), print marketing (direct mail, coupons), and in-store marketing (signage, seasonal activations)
Manage asset delivery, updates, and approvals to ensure accurate, on-time launches across all channels
Maintain clean, accurate trackers, systems, and documentation to support efficient execution and clear cross-team communication
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
3–5 years of experience in retail marketing, brand marketing, or marketing execution roles
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
Experience supporting digital marketing execution and creative asset workflows
Experience supporting in-store signage, store displays, or POS materials
Excellent attention to detail with strong communication and follow-through
Company
Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Chris Peterson
President & CEO
Michael McDermott
CEO - Home & Commercial Segment - Newell Brands
Recent News
2026-01-13
2025-12-26
2025-12-25
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