Intelliswift - An LTTS Company · 8 hours ago
Senior Marketing Analyst (Salesforce Data Cloud & Audience Strategy)
New York, NY
Contract
Onsite
Senior Level
$80/hr - $100/hr
7+ years expIntelliswift, an LTTS Company, is seeking a Senior Marketing Analyst with expertise in Salesforce Data Cloud and advanced SQL skills. This role focuses on building audience segmentation capabilities and enabling data-driven marketing campaigns to reach millions of customers.
Big DataBusiness IntelligenceCloud ManagementEnterprise SoftwareInformation Technology
Hiring Manager
Deepak Jasti
Responsibilities
Build and maintain audience segments in Salesforce Data Cloud (or similar CDPs), including signal identification, Calculated Insights (SQL), and activation to SFMC
Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems
Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs
Pull, clean, and analyze large datasets (millions of records) to deliver audience strategy, segmentation, and revenue opportunity sizing
Ensure data quality and troubleshoot data discrepancies across audience and reporting systems
Translate business requirements into technical audience definitions and partner with campaign managers on complex builds
Qualification
Required
7+ years of experience in marketing analytics, data engineering, data science, or a related analytics role
Expert-level SQL skills: complex queries, CTEs, window functions, query optimization, and working with large datasets (millions of records)
Hands-on experience with Salesforce Data Cloud (or similar CDPs) including segment creation, Calculated Insights, and activation workflows
Experience building audience signals and audience segments for marketing campaigns
Proven experience partnering with Data Engineers to build and maintain data pipelines
Strong experience with report automation: scheduled reports, automated data refreshes, and self-service dashboards
Proficiency in data visualization tools such as Tableau, Hive, or similar
Advanced Google Sheets/Excel skills
Basic Python skills for automation and API utilization
Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
Preferred
Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows
Familiarity with CRM data structures and account-level data models
Background in B2B marketing analytics
Company
Intelliswift - An LTTS Company
''Intelliswift, an LTTS Company, delivers world-class Digital Product Engineering, Data Management, Analytics & AI, and Digital Ent Solutions
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-11-11Acquired
Leadership Team
Pat Patel
Founder & Executive Chairman
Recent News
Business Standard India
2024-11-12
2024-04-08
Company data provided by crunchbase