85SIXTY · 1 day ago
Integrated Campaign Strategist
Del Mar, CA
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $120K/yr
4+ years exp85SIXTY is a performance-driven agency focused on helping brands grow through integrated marketing and technology solutions. They are seeking an Integrated Campaign Strategist to lead cross-channel ideation, strategy, media planning, analytics, and optimized activations. This role involves developing actionable campaign strategies, collaborating with account teams, and advising clients on optimizations and new campaign ideas.
AdvertisingConsultingMarketing
Responsibilities
Develop actionable campaign strategies aligned with client growth goals which span paid media, creative, and content
Serve as a media expert, advising clients on optimizations and new campaign ideas
Collaborate with account teams to understand and meet client expectations for growth, including methodical testing
Use reporting tools and resources (combination of internal reporting, client provided reporting, and in-platform data) to monitor performance, identify improvement areas, and anticipate issues
Educate clients and propose proactive solutions for growth
Work with cross-functional teams to integrate consumer insights into client strategies and plans
Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
Assume accountability and ownership of campaign planning for assigned client accounts
Assist with in-platform tasks and participate in client meetings, workshops, and planning sessions
Monitor marketing trends and recommend new strategies
Help create communication plans, set KPIs, and determine channel mix and budgets
Support new business development efforts
Qualification
Required
Minimum 4+ years of hands-on, buying/ managing media in at least one performance platform (GoogleAds, Meta Business Manager, DV360, The Trade Desk, etc) is required
Experience in media planning, buying, and activation across digital and traditional channels
Experience working on integrated campaigns from the ground up using insights to drive creative, media, content and other types of activation
Strong data analysis skills, attention to detail, and familiarity with media and analytics platforms
Ability to translate data insights into actionable strategies and optimizations
Understanding of brand and performance media and the synergy across the two
Experience utilizing data to derive insights and to adjust plans in real-time in the interest of performance
Familiarity with different approaches to campaign & media measurement
Experience with media industry research and planning tools (i.e. ComScore, MRI, YouGov, GWI, Kantar, Pathmatics)
Strong understanding of first-party data principals including first-party data activation tactics
Collaborative, with strong interpersonal skills and client-facing experience
Natural, proven leadership instincts that both your clients and internal team will trust
Flexibility to travel for work meetings and events
Benefits
Medical, Dental, Vision
Life/AD&D
FSA - Health/Dependent Care
Voluntary Life/AD&D
Retirement Plan
FTO - Flexible Time Off
Paid Holidays Annually: 13
Opportunities for professional development and growth.
Collaborative and dynamic work environment.
Contribution to impactful and innovative projects in the digital space.
Company
85SIXTY
85SIXTY is an e-consultancy & digital marketing agency & It all starts with good data, but getting good data is a massive challenge.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Steven Price
Founder / Chief Strategist
Recent News
MarTech Series
2022-04-08
Company data provided by crunchbase