ChatGPT Jobs · 10 hours ago
Head of Growth Marketing
United States
Full-time
Remote
Senior Level
6+ years expFlex is building the AI-native private bank for business owners, seeking a strategic and hands-on Head of Growth Marketing to develop a modern growth engine. This role involves leading customer acquisition across various digital channels and managing the Demand Generation team to drive activation, conversion, and monetization.
Computer Software
Responsibilities
Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns
Own paid acquisition across channels, including search, display, paid social, and retargeting
Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration
Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy
Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth
Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy
Define and track growth KPIs across acquisition, activation, and revenue
Own Flex.one as a core growth surface, improving discoverability, performance, and conversion
Drive organic acquisition through technical SEO, structured content, and site optimization
Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO)
Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement
Collaborate on product launches, crafting compelling messaging and providing materials to support Sales and partners
Drive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channels
Qualification
Required
6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment
2+ years of people management experience, with a track record of building and mentoring high-performing teams
Proven success scaling organizations from $50M → $100M → $200M + ARR
Demonstrated ability to scale self-serve acquisition, activation, and monetization
Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation
Fluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics
Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond
Excellent copywriting, communication, and storytelling skills
Highly technical and comfortable implementing modern marketing and analytics tools
A collaborative, human-first leader with strong values, empathy, and a bias toward action
Benefits
Generous compensation package determined based on experience, geography, and impact.
Annual earnings derived from a combination of base, stock, and bonus from achieving targets.
Build something generational — Capture the full lifecycle of money for ambitious business owners.
Work on real money, real risk — Payments, credit, and banking at serious scale.
Solve hard problems — AI, underwriting, compliance, and global finance from first principles.
True ownership — Small teams, high trust, real accountability.
Founder-level exposure — Direct access to leadership, customers, and investors.
High bar, high taste — Move fast without cutting corners.
Elite peers — People here are builders, not tourists.
Real upside — Meaningful equity if you help build something big.
Company
ChatGPT Jobs
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2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase