EndeavorB2B · 16 hours ago
Demand Generation Manager
United States
Full-time
Remote
Mid, Senior Level
$65K/yr - $75K/yr
5+ years expEndeavorB2B is a rapidly growing US-based B2B media and events company founded in 2017. They seek a strategic, metrics-driven Demand Generation Manager to drive predictable pipeline and revenue growth through scalable, multi-channel demand generation programs.
B2BMedia and EntertainmentPublishing
Responsibilities
Own demand generation strategy and planning to drive qualified pipeline, aligning programs to business goals, ICPs, and market priorities
Build and scale integrated campaign playbooks (e.g., lead-gen, nurture, reactivation, event/webinar, product/solution launches), ensuring repeatable frameworks that teams can deploy consistently
Lead multi-channel execution and optimization across email, paid media, organic/paid social, syndication (if applicable), webinars/events, and partner campaigns
Manage paid media performance (in-house or via agency): budget allocation, audience strategy, creative/testing roadmap, landing page alignment, and ROI analysis
Define funnel metrics and performance targets (MQL/SQL, conversion rates, CAC/CPL, velocity, influenced pipeline, sourced pipeline), and lead ongoing performance reviews
Own marketing attribution and measurement strategy in partnership with Marketing Ops—ensuring tracking and reporting supports actionable insights and budget decisions
Collaborate with CMO and VP of Corporate Marketing to align on lead definitions, follow-up standards, and feedback loops; ensure programs support sales priorities and adoption
Enable and train marketers on demand generation best practices, campaign strategy, and performance optimization, building a 'how we do demand' center of excellence
Partner with Marketing Operations to translate strategy into scalable processes, briefing requirements for workflows, scoring, dashboards, nurture logic, and data needs
Champion operational excellence in campaign planning, creative briefing, launch readiness, and post-campaign analysis
Qualification
Required
5+ years experience in B2B demand generation or growth marketing, with a track record of driving measurable pipeline/revenue impact
Proven success owning multi-channel demand programs (email + paid + social; webinars/events a plus)
Strong grasp of B2B funnel metrics and how to improve conversion and velocity through segmentation, testing, and process
Experience with marketing attribution concepts (multi-touch models, influence vs. sourcing, reporting limitations) and applying insights to investment decisions
Comfortable partnering with Marketing Ops on HubSpot execution (you don't have to be the admin, but must know what 'good' looks like)
Strong analytical skills: can turn performance data into clear recommendations and action plans
Excellent stakeholder management and communication—able to influence without authority across markets/teams
Benefits
Competitive benefits package including medical, dental, and vision
24/7 access to Telehealth services
FSA and HSA pretax savings accounts
Company paid life and disability insurance
401(k) with company match
Paid parental leave
A generous FTO policy
12 paid holidays!
Tuition assistance
Professional growth opportunities through continuing education
Mentorship program
Company Core Value Rewards
Employee Retail & Travel discounts
Company
EndeavorB2B
At EndeavorB2B, we partner with marketers like you to connect with decision-makers, deliver messages that resonate, and turn marketing strategies into measurable business growth through trusted media, insights, and scalable marketing solutions.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Curt Pordes
Vice President Production Operations
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