Red Bull · 7 hours ago
Specialist, Consumer Collecting
Santa Monica, CA
Full-time
Onsite
Entry, Mid Level
$66K/yr - $98K/yr
2+ years expRed Bull is a leader in the energy drink market, and they are seeking a Consumer Collecting Specialist to enhance Student Marketeer engagement. This role involves managing community development, overseeing program execution, and collaborating with various stakeholders to ensure effective marketing strategies and tools are in place.
Food and BeverageWholesale
Responsibilities
Manage content and community engagement for Student Marketeers on internal platforms, and propose new tools and processes to strengthen community management and team development
Develop the curriculum and oversee program management for the Student Marketeer Team Lead role
Oversee the community of Student Marketeer Occasion Tentpole and Project Leads, collaborating with the Consumer Collecting Manager (CCM) and SMCC on full-time and part-time people development
Contribute to the development of Student Marketeer trainings, including role onboarding, sales training, and monthly meeting content
Oversee the management and maintenance of internal platforms, including RBU, BI, BPTool, and The Hub
Conduct field visits to ensure high-quality execution and provide feedback to the Regional Brand Marketing team
Collaborate with Regional Brand Marketing Specialists to deliver consistent feedback and coaching to Student Marketers
Ensure alignment in the field with the current program recruitment process and sourcing strategies
Compile and share global and national best practices and insights with Brand Marketing Specialists and Student Marketers via internal platforms
Create and manage monthly, quarterly, and annual consumer collection dashboards and performance targets
Support the development and delivery of tools needed to implement Consumer Collecting (CC) initiatives
Connect with key stakeholders (Regions, Santa Monica, Headquarters) to share Student Marketeer program performance, future plans, and opportunities
Act as the liaison for developing Entry Point Consumer marketing plans in the Regions, and support the implementation of new tools and hacks
Lead the inventory management and logistics for Student Marketeer point-of-sale materials, tools, and fleet assets
Participate in the annual business planning process, including forecasting and inventory management (fleet, clothing, and related materials)
Support national planning for occasions, consumer activations, and product launches by creating program tools and providing guidance for consumer collection activities in the regions
Assist the SMCC with operations management for product launch campaigns
Contribute to the sales support strategy by sharing guidelines and gathering best practices from the regions
Qualification
Required
2+ years of marketing experience
Strong skills in planning, prioritization, and project management
An understanding of sampling initiatives and collegiate program operations and strategy
Proven leadership ability to inspire and mobilize teams around a shared goal
Excellent verbal, written, and online communication skills, including presentation delivery, news and feature writing, and design
A creative thinker with strong attention to detail and the ability to maintain a broad, strategic perspective
Ability to meet strict and demanding deadlines
Proficiency in Microsoft Office is an asset
Able to live and embody the Red Bull brand
Bachelor's degree required
Fluency in English required; additional language skills are an advantage
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
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