Blumira · 1 day ago
Channel Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$135K/yr - $153K/yr
4+ years expBlumira is a security operations platform focused on supporting growing teams and partners. They are seeking a Channel Marketing Manager to build and execute their channel marketing strategy primarily targeting MSPs, working closely with the Sales-side Channel & Alliances team to design programs that attract and enable high-performing partners.
Cyber SecurityInformation TechnologyNetwork Security
No H1B
Responsibilities
Develop and own the channel marketing strategy (with an MSP-first emphasis), aligning to revenue goals and channel growth priorities
Create scalable partner marketing plays across the funnel: recruitment, activation, enablement, pipeline generation, and retention
Build an annual/quarterly channel marketing plan (themes, offers, partner tiers, program calendar, budgets)
Design and run co-marketing campaigns with MSPs (webinars, email nurtures, paid/social kits, content syndication, partner-led promotions)
Produce partner-ready assets and toolkits (campaign-in-a-box, pitch decks, landing page templates, battlecards, email copy, one-pagers)
Collaborate with Product Marketing to ensure messaging resonates with MSPs and mid-market buyers
Plan and execute partner-focused events (trade shows, partner roadshows, field events, virtual events, enablement workshops)
Support the Channel & Alliances team with event strategy, partner participation packages, and post-event follow-up motions
Work across Marketing (Demand Gen, Content, Product Marketing, Lifecycle/Email, Web, Creative, PR) to deliver programs on time and on brand
Coordinate closely with Channel & Alliances Manager to align programs to partner needs, pipeline goals, and field priorities
Build and deliver consistent reporting on channel marketing performance (partner-sourced pipeline, influenced revenue, campaign ROI, partner engagement, event impact)
Own tracking hygiene for channel campaigns: UTMs, partner attribution, lead routing, partner segmentation, and dashboards
Use insights to optimize programs and recommend investment shifts
Qualification
Required
4+ years of B2B marketing experience with at least 2+ years in channel/partner marketing (MSPs, VARs, SIs, or distributor ecosystems)
Proven experience building and executing co-marketing campaigns that drive pipeline and measurable results
Experience coordinating cross-functionally and managing multiple programs simultaneously
Strong operational skills: campaign tracking, reporting, attribution basics, and performance optimization
Excellent communication skills—able to influence stakeholders across Marketing and Sales
Preferred
Cybersecurity experience (SIEM, MDR, EDR, XDR, SOC tooling, managed security services, compliance-driven markets)
Familiarity with MSP ecosystems, partner program constructs, and partner enablement best practices
Experience with marketing automation/CRM and reporting (e.g., HubSpot/Marketo/Pardot + Salesforce) and BI/dashboarding
Comfort building 'campaigns-in-a-box' and partner kits that are easy for MSPs to adopt
Benefits
Competitive compensation and stock equity plan
Unlimited PTO
A flexible work environment that supports working from home
Comprehensive benefits package that includes medical, dental, vision, and life insurance, as well as a company sponsored pre-tax retirement savings program
Company
Blumira
Blumira is an end-to-end automated detection & response platform that simplifies and improves security for IT teams.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$42.9MKey Investors
Ten Eleven VenturesMercuryM25
2025-07-01Debt Financing· $15M
2023-06-07Series B· $15M
2021-08-18Series A· $10.3M
Leadership Team
Matthew Warner
Co-Founder
Steve Fuller
Co-Founder, Board Member
Recent News
Help Net Security
2025-11-01
Help Net Security
2025-10-17
2025-10-17
Company data provided by crunchbase