SMB Team · 9 hours ago
GoSMB Marketing Director
Philadelphia, PA
Full-time
Hybrid
Director/Executive
$115K/yr - $115K/yr
10+ years expSMB Team is the fastest-growing digital marketing and coaching business for attorneys nationwide, and they are seeking a GoSMB Marketing Director to lead their expansion into non-legal business segments. The Director will build a high-growth marketing engine, refine brand positioning, and oversee multi-channel lead generation campaigns while managing performance analysis and optimization.
AdvertisingInformation TechnologyMarketing
Responsibilities
Hands-on full-stack execution:
Paid Media: Design, launch, and measure paid ad campaigns, optimizing for scale and efficiency, while overseeing an ad buying agency and funnel builder
Email and SMS: Design, executive and optimize email and SMS campaigns, while managing lists, consent, and workflows
Content and Social: Create and execute a content calendar that spans from website content (ex. blogs, downloads) to organic social media posts to sales assets
Creative Assets:. Oversee the creation of videos, static ads, collateral, and other creative assets used across marketing efforts to drive response
Analytics and Optimization: Track, report, and analyze results, while continuously raising the bar on performance by gaining efficiencies and lowering CAC
PR & Awareness: Identify and test low-cost PR and earned media opportunities to build brand credibility and grow the database
Operations and Enablement:
Resource Management: Allocate work to VAs and agencies to maintain high output
Sales Enablement: Partner with sales on each step of the sales funnel to drive client volume
Multi-Channel Campaign Lifecycle Management: Oversee pilot and evergreen programs, ensuring they are operationalized for long-term sustainability
AI Integration: Leverage AI across all initiatives, while maintaining brand quality
Strategy:
Market research: Research and partner closely with Sales and Client Services to create messaging that resonates with target audiences
Always be testing: Concept and execute new funnels, customer journeys, copy, etc. to maximize conversion
Creative Iteration: Partner with our creative team to continuously refresh ad copy, headlines, and visual assets based on performance data and emerging market trends
Budget management and optimization: Manage a monthly budget to optimize outcomes and hit KPI targets
Qualification
Required
10+ years of Marketing experience, with a proven track record in a 'full-stack' or 'growth' role within a small-to-midsize business
Must have experience launching new products and/or entering new markets
Ability to both strategize at 30,000 feet and execute at 1 foot (doing the work yourself)
Proactive, 'owner' mentality with a bias for action and experimentation
Advanced analytics and data background. Ability to turn data into insights and outcomes
Experience managing budgets of 5-6 figures per month
Expert level proficiency in paid media, particularly paid social, and marketing funnels
Advanced expertise in CRM/Marketing automation
Excellent copywriter capable of adjusting brand voice for different audiences and channels
Experience leading teams of at least 1-2 people
Strong marketing operations and project management skills
Intermediate+ expertise in HubSpot Marketing, particularly Marketing Hub
Benefits
We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
Flexible vacation time - We encourage you to take time to recharge so you can be your best here at work.
Team member education and learning budget on courses, events and books.
Company activities, outings, and retreats.
401(k) with a 3% Match.
WFH or come to the office. The choice is yours!
Company
SMB Team
SMB Team helps law firms through digital marketing services, courses and coaching.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Julia Cook
Chief Operating Officer - Services
Recent News
The Philadelphia Inquirer
2025-08-14
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