The Coca-Cola Company · 13 hours ago
Creative Adaptation Technologist Sr. Manager
Atlanta, GA
Full-time
Hybrid
Senior Level
$140K/yr - $158K/yr
7+ years expThe Coca-Cola Company is seeking a Creative Adaptation Technologist Sr. Manager to drive the integration and application of creative technology solutions in marketing. This role involves leading a team to leverage generative AI and creative automation to deliver high-quality adaptations across various channels and markets while ensuring alignment with brand objectives.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
Responsibilities
Build and nurture strategic relationships with activation partners, collaborating with asset managers and both global and local brand teams to ensure alignment with brand objectives, strategies, and execution guidelines
Champion the use of Adobe Fizzion, Firefly, GenStudio, and other emerging creative technology platforms to accelerate content adaptation and personalization at scale
Develop and implement scalable creative technology solutions to support performance marketing and content supply chain optimization
Generate and deliver adaptations of content for media, print, packaging, and digital channels, ensuring delivery in a standardized playbook or toolkit format and managing their upload and organization within the DAM system
Adapt creative for localized use for Customers and Bottlers
Provide nuanced country/regional level input on marketing strategy and plans (e.g., consumer/shopper insights)
Identify needs for campaign localization or customization, provide input on media buying, and coordinate full details (calendars, resources, metrics) of local activation with Bottlers
Automate content workflows to accelerate production timelines while maintaining high creative standards; implement quality control and governance mechanisms to ensure brand integrity across all generated content
Build and develop best-in-class multi-category execution programs and tools for partnerships to standardize and increase ROI
Review business performance, oversee development of marketing programs, provide thought leadership, and participate in corrective action plans to maximize partnerships and optimize ROI
Design, implement, and lead brand programs from inception, including promotional, experiential, consumer-facing, and in-store retail marketing; manage program launches and serve as cross-functional point-person across marketing, commercial, and creative design
Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events, in coordination with bottlers
Ensure connection between Integrated Marketing Communications (IMC), FLM, retail, and all touch points are cross-functionally linked to brand objectives
Work with cross-functional teams, prioritize initiatives based on brand goals, and facilitate collaboration and communication across all stakeholders
Deliver the marketing plan for the annual business plan, based on strong consumer, shopper, customer, and market insights
Stay current with emerging technologies in generative AI, creative automation, and digital experience platforms
Qualification
Required
Bachelor's degree in Marketing, Creative Technology, Digital Media, Computer Science, or related field
7+ years of marketing/brand experience in the field of fast-moving consumer goods (FMCG)
2+ years of experience in creative technology, digital innovation, or creative operations, ideally within a marketing or agency environment
Experience in commercial and/or customer leadership including customer-facing and key accounts experience
Proficiency with Adobe Creative Cloud, Adobe Firefly, GenStudio, and other generative AI platforms
Strong understanding of personalization strategies, content supply chains, and performance marketing
Excellent communication skills and the ability to explain complex technical concepts to non-technical stakeholders
Solid project management, influencing, and communication skills
A strong knowledge of customer and bottler operations, consumer/shopper/trade insights
A strong working knowledge of agency management
Must possess the ability to deliver projects in a complex matrix organization (multi-market & functions)
Experience with experiential marketing, digital marketing, social media, promotional events, and marketing campaigns
Passion for innovation, experimentation, and scaling creative excellence
Preferred
Experience with automation tools, APIs, and data-driven content systems is a plus
Familiarity with MarTech stacks, DAM systems, and content orchestration platforms
Experience with interactive content, motion design, or web-based creative experiences
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase