FlexCar · 1 day ago
Performance Marketing Lead
Boston, MA
Full-time
Onsite
Mid, Senior Level
$115K/yr - $165K/yr
5+ years expFlexcar is completely reimagining car ownership, offering a flexible month-to-month car lease. As the Performance Marketing Lead, you will drive strategy, execution, and optimization across paid acquisition channels while collaborating closely with various departments to ensure marketing efforts align with growth goals.
AutomotiveFinanceLeasing
Responsibilities
Set the holistic paid‑media strategy, leveraging all channels—from mass reach media (e.g., TV, billboards, podcasts) to precision digital buys (e.g., paid social, paid search, programmatic)—to maximize incremental orders and LTV‑to‑CAC
Partner with creative teams to concept, test, and scale innovative ad creative that breaks through crowded channels and improves marginal ROI
Continuously re‑forecast and re‑allocate spend based on marginal ROI, saturation curves, seasonality, and inventory dynamics
Lead quarterly spend planning and pacing, adjusting monthly to hit CAC and volume goals
Develop and maintain a unified KPI dashboard providing real-time visibility into channel performance
Establish rigorous incrementality testing programs and continually refine attribution models (server-side attribution, Marketing Mix Modeling)
Leverage deep analytical expertise (SQL, regression analysis, advanced Excel) to uncover insights and improve marketing efficiency
Closely partner with Finance on forecasting, budgeting, and spend optimization
Align closely with Risk and Operations to maximize customer lifetime value
Collaborate with Brand Marketing & Partnerships to ensure cohesive, effective messaging and strategic alignment
Report to the VP of Marketing with 0-1 direct reports initially, and opportunity to build the team as spend scales
Own paid marketing channels, systematically capturing and transferring best practices, processes, and data internally
Evaluate, select, and manage external vendors and freelancers as needed to complement internal capabilities
Qualification
Required
5+ years of proven experience leading full-funnel marketing at high-growth, consumer-facing companies
Demonstrated success managing and scaling paid media budgets ($300K+ monthly), with experience operating in or scaling toward seven-figure monthly spend environments
Expert-level proficiency in digital analytics (e.g., Sigma, FullStory, etc.), SQL querying, Excel modeling, and regression analysis
Extensive hands-on experience with server-side tagging, conversion APIs (Meta, TikTok, Google), and advanced attribution methods, including MMM and incrementality testing
Proven experience owning channel-level P&Ls, comfortable with financial modeling and performance forecasting
Deep understanding of customer lifetime value (LTV), cost per acquisition (CAC), and profitability metrics; able to communicate trade-offs clearly to executives
Outstanding cross-functional collaboration skills; comfortable communicating strategic recommendations to executive stakeholders
Prior experience building or growing an internal marketing team and managing marketing operations
Preferred
Experience in subscription, automotive, or high-consideration consumer businesses
Background in geographic expansion or multi-market launches
Prior experience marketing inventory-constrained products
Benefits
Flexible PTO policy.
401(k) plan with company match from day one.
Excellent, low-cost healthcare coverage including : medical, dental, vision, eligibility day one.
Discounted employee rate on Flexcar products and no annual membership fee.
Company
FlexCar
FlexCar is a car-as-a-service company that offers ready-made cars in excellent condition from Greek dealerships.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$323.77MKey Investors
Fasanara Capital
2022-05-19Series Unknown· $222.17M
2022-05-19Debt Financing
2021-07-01Series Unknown· $59.23M
Recent News
2025-06-02
2025-02-25
Company data provided by crunchbase