Meridian Technologies · 3 hours ago
Marketing Automation Specialist
Brentwood, TN
Contract
Onsite
Mid, Senior Level
3+ years expMeridian Technologies is seeking a Campaign Developer to support their Personalization and Deployment team by executing and managing personalized, multi-channel marketing campaigns. This role involves collaborating with various teams to translate marketing requirements into scalable campaign workflows across multiple channels, ensuring accuracy and timely delivery.
ConsultingInformation ServicesInformation Technology
Responsibilities
This position supports the Personalization and Deployment team with responsibilities that include executing personalized and automated Email, SMS, Push Notification and Direct Mail campaigns for our customers
This position will partner with multiple departments including Engagement, Data Engineering, IT Marketing, Loyalty Marketing, Market Research and Creative to execute Marketing plans
In addition to this, this role will also assist with an ESP Modernization project and will be involved in migrating campaigns to the new system and performing end-to-end quality checks before launch
This position will include campaign management tasks within the Customer Marketing group to drive the yearly roadmap
Translate Marketing segmentation strategies & goals from the requirements document into campaign workflows by utilizing critical thinking in the Marketing Automation system
Execute, monitor and manage Email, SMS/Push, or Direct Mail campaigns in the Marketing Automation system
Manage timelines and task lists in the project management system to ensure all project deadlines are met
Partner with IT Marketing, Data Engineering and Engagement to ensure that all business requirements, data and creative needs are defined and available for segmentation and targeting
Responsible for creating weekly reports that are communicated to leadership and other teams
Track process changes, update and maintain training documents for the Personalization team
Lead meetings with internal stakeholders and 3rd party vendors with topics related to campaign development, campaign execution or personalization initiatives
Design, build new campaigns (automated and batch) as well as migrate existing campaigns (automated and batch) to the new system
Perform end-to-end QC of campaign workflows and data in addition to any dynamic content
Translate complex ACC workflows into scalable Zeta campaigns/journeys (not 1:1 replications)
Support phased migration, parallel runs, QC checks of data/content/counts and cutover execution
Ensure send eligibility, suppression, and governance rules are preserved
Replace manual or ad-hoc sends with scalable automation where appropriate
Collaborate with Data Science and Analytics Teams to identify test & learn opportunities, build appropriate segmentation, and ensure samples are being held out for A/B Tests
Qualification
Required
Education: Bachelor's degree in Business, IT, Computer Science or Marketing. Any suitable combination of education and experience will be considered
Experience with Marketing Automation and Campaign Management systems such as Adobe Campaign, Salesforce Marketing Cloud, Zeta Marketing, Braze, HubSpot, Klaviyo etc. Ideally both Adobe Campaign Classic and Zeta Marketing Platform experience
3+ years of enterprise ESP/Campaign Development experience supporting high-volume retail or other loyalty programs
Multi-channel experience (Email, SMS, Push/App)
Experience with Project Management systems such as Asana, Workfront, Wrike, JIRA
Proficiency in Microsoft Office products
Outstanding attention to detail, timeline management and documentation skills
Ability to work with cross-functional teams to gather necessary information needed to execute a campaign successfully
Preferred
Experience with SQL, HTML/CSS
Prior experience with campaign migrations and modernization projects
Experience with multiple ESP/Marketing Automation platforms and Movable Ink for personalization
Familiarity with deliverability best practices and inbox monitoring
Company
Meridian Technologies
Meridian, an IT staffing and consulting company.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2018-07-02Acquired
Leadership Team
Cynthia Antonacci
Client Partner
Lorraine Gifford
Client Partner
Company data provided by crunchbase