Genalyte, Inc. · 1 day ago
Director, Product Marketing and Management
San Diego, CA
Full-time
Onsite
Director/Executive
$190K/yr - $230K/yr
10+ years expGenalyte, Inc. is revolutionizing diagnostic testing to empower a healthier future. The Director of Product Marketing and Management will define and deliver Genalyte’s diagnostic products and technology solutions, serving as the bridge between customers, engineering, operations, and commercial teams to ensure that products meet market needs and align with strategic goals.
BiotechnologyHealth CareHospitalReal Time
Responsibilities
Help to define the product vision and author comprehensive user needs based on a deep understanding of the point-of-care diagnostics market
Establish Go-To-Market strategies including analyzing multiple different revenue generation strategies
Identify candidate beta placement sites and negotiate commercial terms
Assist in developing and execution of product roadmaps that align with Genalyte’s business strategy and customer needs
Gather and analyze customer feedback, market data, and clinical insights to define product requirements and prioritize features
Develop business models and work with finance to generate pro forma financial models
Understand market segmentation, and develop phased go-to-market strategies
Partner closely with Engineering, Systems Integration, and Operations teams to translate product concepts into functional, manufacturable solutions
Serve as the voice of the customer throughout the product development process, ensuring usability and value alignment
Define success metrics for products and monitor post-launch performance to drive continuous improvement
Support regulatory, quality, and documentation processes to ensure compliance with FDA, and other relevant standards
Coordinate cross-functional teams to manage timelines, deliverables, and communication throughout the product lifecycle
Evaluate competitive products and emerging technologies to identify opportunities for differentiation and innovation
Contribute to strategic planning and product portfolio management activities
Facilitate product-related training for internal teams, ensuring alignment on positioning and value proposition
Support business case development, pricing strategy, and financial modeling for new products and updates
Participate in key customer meetings, trade shows, and industry events to represent Genalyte’s products and gather market intelligence
Qualification
Required
Minimum Bachelor's degree in Engineering, Life Sciences, Business, or a related field; MBA or advanced technical degree preferred
10+ years of experience in product management or related roles, preferably within diagnostics, medical devices, or healthcare technology
Strong understanding of product development processes in FDA regulated environments
Proven ability to drive projects from concept through commercialization
Excellent analytical, organizational, and communication skills
Ability to synthesize technical and business inputs into clear, actionable product strategies
Experience with customer research, market analysis, and competitive landscape evaluation
Passion for improving patient outcomes through innovation in diagnostic testing and healthcare delivery
Preferred
MBA or advanced technical degree
Benefits
Health, dental, and vision insurance
Generous paid time off
Stock ownership
Equity participation
Participation in our annual target bonus plan
Company
Genalyte, Inc.
Genalyte delivers accurate, real-time blood diagnostics at the point of care. For more information, visit www.genalyte.com.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$154.8MKey Investors
VerilyKhosla VenturesClaremont Creek Ventures
2023-03-07Series C· $13M
2021-01-11Series Unknown· $50M
2016-11-20Series D· $36M
Leadership Team
R
Rufus Burlingame
VP Clinical Assay Development
Cary Gunn
Founder
Recent News
2025-05-29
2025-04-02
Google Patent
2025-02-08
Company data provided by crunchbase