Function Health · 18 hours ago
Director, Growth Marketing (B2B)
United States
Full-time
Remote
Director/Executive
6+ years expFunction Health is dedicated to empowering individuals to live healthier lives through innovative technology. They are seeking a strategic Growth leader to design and execute scalable member activation strategies for B2B clients, working cross-functionally to optimize performance and drive sustainable growth.
Health CareHealth DiagnosticsMedicalPersonal Health
Responsibilities
Lead end-to-end, multi-channel member activation strategies that drive enrollment and utilization across employer clients
Build repeatable, scalable playbooks grounded in data, experimentation, and best practices
Bring Function’s brand, storytelling, and marketing “DNA” into employer channels across B2B2C touchpoints
Partner with Sales, Client Success, PMM, and Lifecycle Marketing to create tailored rollout plans aligned with client needs and membership targets
Deploy all major activation levers such as incentives, pricing optimization, friction reduction, segmentation, and multi-channel campaigns
Coordinate asset creation and campaign execution with Marketing, Implementation, and external client teams
Serve as the central orchestrator ensuring flawless cross-functional execution, timeline alignment, and accountability
Enable CSMs and client HR/benefits teams with toolkits, training, messaging, comms calendars, and launch frameworks
Build structured operating rhythms: RACIs, launch timelines, post-mortems, dashboards
Build and maintain the activation funnel, reporting cadence, and cohort analysis with RevOps and Data
Run systematic experiments across messaging, subject lines, incentives, channel mix, and timing
Identify drivers of performance and continuously refine strategies to improve signup rate, conversion, utilization, and time-to-activation
Partner across Sales, Client Success, Marketing, RevOps, PMM, and Product to align goals, messaging, and execution
Ensure employers receive a consistent, high-quality activation experience powered by repeatable best practices
As growth scales, contribute to roadmap and future team build-out
Qualification
Required
6–10+ years driving B2B2C activation, lifecycle growth, or employee/member adoption—ideally in employer benefits, digital health, or high-growth SaaS
Proven ability to own end-to-end activation strategies, including segmentation, messaging, incentives, channels, and rollout planning
Demonstrated success managing complex, multi-workstream programs with cross-functional partners across Sales, CS, RevOps, PMM, Lifecycle, Implementation, and Data
Strong analytical skills with expertise in funnels, cohorts, experimentation, and performance optimization
Exceptional communication and storytelling ability; can translate Function's brand and mission into compelling employer- and employee-facing narratives
Experience building scalable playbooks, toolkits, and repeatable activation processes for diverse client types
High ownership, proactive problem-solving, and comfort operating in fast-paced, ambiguous environments
Strong influencing skills with the ability to guide internal teams and employer partners
Preferred
Experience in employer benefits, HR/benefits communication, or healthcare navigation
Familiarity with incentive design, behavior-change levers, or employee engagement programs
Experience creating enablement materials for HR/benefits teams
Prior leadership experience or readiness to build and scale a team over time
Familiarity with B2B2C subscription platforms with strong lifecycle + activation
Benefits
Competitive salary and benefits package
Flexible working hours
Company
Function Health
Function Health is a health platform offering lab tests to help individuals monitor their health.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$354MKey Investors
RedpointAndreessen HorowitzPari Passu Venture Partners
2025-11-19Series B· $298M
2024-06-25Series A· $53M
2023-12-31Seed
Leadership Team
Neil Shah
Chief Operating Officer
Recent News
TheRecursive.com
2026-01-24
Med-Tech Insights
2026-01-16
Company data provided by crunchbase