Biogen · 11 hours ago
Associate Director, Digital Insights & Analytics
Cambridge, MA
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$158K/yr - $217K/yr
7+ years expBiogen is a mid-sized biotechnology company committed to excellence and innovation. They are seeking an Associate Director of Digital Insights & Analytics to drive US business performance through measurement and analysis of digital data, collaborating with various teams to develop data-driven solutions and optimize marketing strategies.
BiotechnologyHealth CareNeuroscienceTherapeutics
Responsibilities
Collaborates with marketing product managers, omnichannel (OCE) team members, field excellence and agency partners to understand key business questions and marketing objectives
Conduct patient journey analyses, HCP segmentation, marketing mix optimization from a Digital measurement lens
Develop and implement data-driven solutions using advanced analytics and machine learning techniques, predictive algorithms, and AI-powered tools to assist in resource allocation and to streamline processes
Lead the development of statistical and machine learning models to quantify the effect and interactions that affect patients’ and their healthcare journeys with a focus on digital media and channels
Develop statistical model-based Omni-channel marketing solutions based on rich and complicated healthcare data to optimize the delivery of messages and maximize the impact across different channels
Develop attribution model solutions to optimize the delivery and timing of messages and maximize the impact across different channels
Develop patient journey experience to understand how key symptoms led to diagnoses
Provide recommendations to US brand managers on health care providers reached by the field, email, media, and website by monitoring channel KPIs
This work involves personally initiating and conducting analyses, collaborating with the internal team to conduct analyses, and directing partners in performing monthly, quarterly, and ad-hoc deliverables
Partner with third-party vendors/agencies to define measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs
Qualification
Required
Bachelor's degree required; Advanced technical degree preferred (e.g., math, physics, engineering, finance, or computer science)
Minimum 7 years of experience working in an advanced analytics role
Experience building models for media mix analysis
Ability to translate technical information to non-technical business partners
Experience in model development, validation, and implementation
Experience working with large datasets and ability to write SQL for data extraction and manipulation
Proficiency in programming languages such as Python or R for data analysis and modeling
Depth of experience with CRM analytics, website analytics, digital media analytics, and digital media strategy required. Must be able to leverage digital data to inform and guide media and digital marketing strategy
Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
Collaborate effectively with cross-functional partners such as Insights & Analytics, Field Excellence, Omnichannel Excellence, and Alliance Partners
In addition to a strong record of analytic and quantitative work, successful candidates will also have broadly applicable consulting skills: strong oral and written communication skills with both technical and non-technical audiences; ability to synthesize information into a logically structured PowerPoint deliverable; close attention to detail, with a quality-focused mindset; aptitude for, and enjoyment of, working in teams
Robust project management and cross-functional coordination skills
High intellectual curiosity, that can proactively identify and lead analyses that yield actionable optimizations
Driven, highly self-motivated, confident, high-energy, bright, and creative individual with the desire and ability to own a high-profile part of the business
Preferred
Biotech/pharma experience preferred
Benefits
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Company
Biogen
Biogen is an American biotechnology company that provides therapeutics for neurological, autoimmune, and rare diseases.
Founded in 1978Cambridge, Massachusetts, USA
5001-10000 employees
H1B Sponsorship
Biogen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (100)
2024 (93)
2023 (101)
2022 (134)
2021 (104)
2020 (114)
Funding
Current Stage
Public CompanyTotal Funding
$1.5BKey Investors
JP Morgan
2023-08-28Post Ipo Debt· $1.5B
1991-09-27IPO
Leadership Team
Robin C. Kramer
Executive Vice President, Chief Financial Officer
Priya Singhal
Executive Vice President, Head of Development
Recent News
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